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Criteo Dynamic Retargeting Review: "Great re-targeting tool!"
https://www.trustradius.com/ad-serving-retargetingCriteo Dynamic RetargetingUnspecified7.538101
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January 09, 2019

Criteo Dynamic Retargeting Review: "Great re-targeting tool!"

Score 8 out of 101
Vetted Review
Verified User
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Overall Satisfaction with Criteo Dynamic Retargeting

It's been great to put the company's products in front of the right audience and also attract customers that are in the lower level of the funnel.
  • Attracts customers that are most likely to purchase
  • Controls cost of sales
  • Gives full access to the partner for monitoring the performance of the campaigns
  • They have taken some time to adjust changes we wanted to make in certain campaigns, such as lowering the COS or fixing a problem that we had a few months ago where customers were not shown enough ads as they should
  • Great positive impact to the overall business.
We used AdRoll in the past but Criteo is a much more solid partner to work with. I wasn't in the company at the time they used AdRoll but from the performance that the team says Criteo had in comparison, it's a greater than AdRoll. They think it is essentially due to Criteo working with better platforms where ads are displayed.
it's great when you work with a seasonal product. Depending on demands, they can adapt to the price they show to the customers. They might take some time to implement the changes your company wants.

Criteo Dynamic Retargeting Feature Ratings

Ad campaign creation
8
Ad deployment
8
Display advertising
9
Ad display and retargeting segmentation
7
Ad dashboards
9
Ad performance reports
9
Ad conversion tracking
9