Criteo = retargeting King!
April 11, 2019

Criteo = retargeting King!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Criteo Dynamic Retargeting

We use Criteo Dynamic Retargeting for the e-commerce and marketing departments. It helps us to increase our conversion rate, and it drives traffic. It also helps us to save time because we use the feed already configured for Google Shopping in multiple languages with Criteo.
  • Awesome inventory - visitors see our ads everywhere
  • Easy configuration - you can use your Google Shopping feed
  • Fees control - you can work with CPC, CPA, COS etc...
  • To configure my feed, I have to use integrate.criteo.com and marketing.criteo.com for the budget/reporting/campaigns configuration. I would like to have those tools unified into one.
  • Improve the way we can change data range for dates (the calendar is a bit bugged)
  • Give the possibility to manage columns (COS, CPO, conversion, clicks...)
  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
We use Google Ads for classic ads but for the display ads, we selected Criteo Dynamic Retargeting. First of all because it's french ! ;) And because we think Criteo is the best tool for retargeting as it invented this technology ! We like the way we are accompanied by the accound manager.
Criteo is great if you already have a lot of visitors on your website (I mean more than a few thousand). If you don't have any, it can be very expensive and you won't have a good conversion rate (and therefore a bad return on investment). It's great when you already use Google Shopping as you can use the same feed.

Criteo Dynamic Retargeting Feature Ratings

Ad campaign creation
6
Ad deployment
7
Display advertising
8
Ad display and retargeting segmentation
8
Ad dashboards
7
Ad performance reports
7
Ad conversion tracking
9