Criteo = retargeting King!
April 11, 2019
Criteo = retargeting King!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Marketing Solutions by Criteo
We use Criteo Dynamic Retargeting for the e-commerce and marketing departments. It helps us to increase our conversion rate, and it drives traffic. It also helps us to save time because we use the feed already configured for Google Shopping in multiple languages with Criteo.
- Awesome inventory - visitors see our ads everywhere
- Easy configuration - you can use your Google Shopping feed
- Fees control - you can work with CPC, CPA, COS etc...
- To configure my feed, I have to use integrate.criteo.com and marketing.criteo.com for the budget/reporting/campaigns configuration. I would like to have those tools unified into one.
- Improve the way we can change data range for dates (the calendar is a bit bugged)
- Give the possibility to manage columns (COS, CPO, conversion, clicks...)
- Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
- Good ROI after that - After a few weeks, our COS started to get better!
- More traffic
- Some people complain about being too much retargeted
- Google Ads (formerly AdWords)
We use Google Ads for classic ads but for the display ads, we selected Criteo Dynamic Retargeting. First of all because it's french ! ;) And because we think Criteo is the best tool for retargeting as it invented this technology ! We like the way we are accompanied by the accound manager.