Must have tool to re-engage with your users
April 17, 2019

Must have tool to re-engage with your users

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Criteo Dynamic Retargeting

Criteo is used to re-engage with job-seeking users who looked at jobs but have not yet applied.

Pros

  • Criteo has a huge network. It therefore makes it easy to re-engage with a high percentage of your users.
  • The staff at Criteo is very helpful and persistent when it comes to making your campaigns work.
  • The campaigns are easy to manage.
  • Lots of different creatives are available.

Cons

  • No possibility to use daily budgets increases the risk of high losses, especially during the ramp up phase.
  • Lack of transparancy: There are no statistics how certain creatives or placements work. Therefore there is not much you can do to improve the success of the campaigns. Either they work or they don't.
  • Everything seems to be very retail focused. It sometimes can be difficult to convey that your business works differently and therefore has to be handled differently.
  • We are able to re-engage more known users
Great and probably easy to implement and use for retailers.
More difficult for other industries.

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