Criteo dynamic retargeting offers scalable results and easy campaign management
April 16, 2019

Criteo dynamic retargeting offers scalable results and easy campaign management

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Criteo Dynamic Retargeting

Criteo is an important part of our online marketing mix and allows us to drive cost-efficient marketing campaigns in all our European markets. It allows us to gain relevant reach in each of the countries and target the right customers. The campaign setup was very easy and required few internal resources and the new self-management tools for coupons allow for better and faster processes.


  • Easy campaign management
  • Excellent reach in European countries
  • Good ROI results immediately after launch


  • Not a lot of functionality for campaign optimization besides CPC/COS setting
  • No self-management possibilities for some settings
  • Statistics are not as transparent as they could be
  • Positive ROI impact through advanced targeting methods
  • Stable results through campaign management based on COS rather than CPC
  • No additional fees besides ad-spent
Criteo can be seen as the European market leader in retargeting but other competitors like Google or Sociomantic offer similar tools and placements. It makes sense to try out different campaigns and see what works best for you. Criteo performed very well on several campaigns we managed and provided competitive results.
Criteo Dynamic Retargeting is a tool well-suited for retargeting customers in European countries and managing campaigns with little effort. Also it allows [us] to move from the lower funnel to mid funnel and upper funnel campaigns. It is not the right tool for you if you prefer in-depth management of campaigns and optimization on small details as not a lot of statistics are provided, for example regarding placements.

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