Difficult to judge true value
April 25, 2019

Difficult to judge true value

Bernhard Ollefs | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Overall Satisfaction with Criteo Dynamic Retargeting

We have used Criteo Dynamic Retargeting for various clients in different retail industries. We used it to drive customers that have aborted the sales funnel back to the website.

Pros

  • Easy to set up
  • Transparent costs

Cons

  • Tracking differences are a big issue and the number one reason why we stop using the product.
  • Data import to "lead tracking" tool would be a chance to really evaluate the success of campaigns based on the company's tracking model.
  • Not possible to truly assess
It produces good results - the results however largely differ from the numbers our customers track via Google Analytics and other web tracking technology. These tremendous differences make steering the campaign difficult and make customers doubt the achieved numbers

Criteo Commerce Growth Feature Ratings

Ad Campaigns
5.0
Ad campaign creation
5
Ad deployment
5
Display advertising
5
Ad display and retargeting segmentation
5
Ad Network Integration ()
Not Rated
Ad Reporting & Analytics
5.7
Ad dashboards
8
Ad performance reports
8
Ad conversion tracking
1

Comments

  • Marc Duke | TrustRadius Reviewer
    Marc Duke
    (Vendor Representative) commented 7 years ago
    Thank you for your feedback, we have read your comments with interest and would really appreciate the opportunity to speak to you further about your review. Feel free to email us at reviews at criteo dot com

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