Item: Criteo
Rating: 3
Author: Bernhard Ollefs

Use Cases and Deployment Scope

We have used Criteo Dynamic Retargeting for various clients in different retail industries. We used it to drive customers that have aborted the sales funnel back to the website.

Pros and Cons

Easy to set up
Transparent costs

Tracking differences are a big issue and the number one reason why we stop using the product.
Data import to "lead tracking" tool would be a chance to really evaluate the success of campaigns based on the company's tracking model.

It produces good results - the results however largely differ from the numbers our customers track via Google Analytics and other web tracking technology. These tremendous differences make steering the campaign difficult and make customers doubt the achieved numbers

Difficult to judge true value

Overall Satisfaction with Criteo Dynamic Retargeting

Use Cases and Deployment Scope

Pros and Cons

Return on Investment

Alternatives Considered

Likelihood to Recommend

Criteo Feature Ratings