The saturated market of Social Analytics Tools - what meets the mark and what doesn't
November 12, 2013

The saturated market of Social Analytics Tools - what meets the mark and what doesn't

Anonymous | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Software Version

Bronze

Modules Used

  • Dashboards
  • Twitter Engagement

Overall Satisfaction with Crowdbooster

  • Comparison analysis of Twitter followers over time.
  • Seeing real-time reporting.
  • Targeted recommendations.
  • Understanding the algorithm behind campaign effectiveness.
  • Understanding the algorithm behind engagement - what data drives these reports and how is it measurable?
  • No real impact - the reports were hard to qualify results.
  • The lack of integration with Hootsuite made it a disconnected process.
The evidence of impact - the quantifiable results that lead to decisions - was not apparent in the service. When quantifying social impact is a wide open landscape, I want my analytics solution to provide me with more actionable insights and understanding of where the information came from, and how we can leverage it.
Crowdbooster is a great tool, but I look for the solution that gives me the most bang for my buck. There is a saturated market of paid tools, when I can get a free version that offers the same benefit.