Best Social Media Analytics Tools54Most social media tools provide some level of analytics, and basic integrated reporting is a must. There are some specialty tools specifically designed to track and analyze social data. Some like SocialBro are focused on a single platform like Twitter. Others like Simply Measured are capable of providing a complete snapshot of social data from a variety of different platforms.NetBase1https://dudodiprj2sv7.cloudfront.net/product-logos/lB/D0/ZZO97IELT841.PNGSprout Social2https://dudodiprj2sv7.cloudfront.net/product-logos/Sh/i0/UB2ZWQ2XJ8XW.PNGSpredfast3https://dudodiprj2sv7.cloudfront.net/product-logos/Bs/Xs/7FT717CKHC5H.JPEGZoho Social4https://dudodiprj2sv7.cloudfront.net/product-logos/oN/Rv/ITFW1T1CK3NO.JPEGNUVI5https://dudodiprj2sv7.cloudfront.net/product-logos/Q0/21/EJ9ZQ3GHS4T4.JPEGOracle Social Cloud6https://dudodiprj2sv7.cloudfront.net/product-logos/a4/Xv/O4FSE2N79FXT.PNGCyfe7https://dudodiprj2sv7.cloudfront.net/vendor-logos/lq/2h/MKZZC4Z84RP0.pngSocialbakers Suite8https://dudodiprj2sv7.cloudfront.net/vendor-logos/lC/Qq/521V2CTQXJAS-180x180.JPEGAT Internet9https://dudodiprj2sv7.cloudfront.net/product-logos/Iq/pP/ZQWTUKL7SN4J.PNGSimply Measured10https://dudodiprj2sv7.cloudfront.net/product-logos/dw/PG/3ZOU3LTXVTBS.JPEGCrowdbooster11https://dudodiprj2sv7.cloudfront.net/vendor-logos/tP/Yq/2LBW5B4WHIJM-180x180.PNGTracx12https://dudodiprj2sv7.cloudfront.net/product-logos/ho/Yv/DM4S5FBNSDXI.JPEGSysomos Heartbeat13https://dudodiprj2sv7.cloudfront.net/product-logos/XB/0D/IXT3THL75J0H.JPEGTalkwalker14https://dudodiprj2sv7.cloudfront.net/vendor-logos/ys/Of/T8QFMZTP1KQT-180x180.JPEGAgency Analytics15https://dudodiprj2sv7.cloudfront.net/product-logos/CN/2q/SD38BGD7NMOM.JPEGFollowerwonk16https://dudodiprj2sv7.cloudfront.net/product-logos/X9/P3/O9IQDA6RXHEL.pngAudiense17https://dudodiprj2sv7.cloudfront.net/vendor-logos/k7/qG/MSE04S3H5F6X-180x180.JPEGTwitter Counter18https://dudodiprj2sv7.cloudfront.net/vendor-logos/14/HJ/E14Q6TX65PSI-180x180.JPEGWebtrends Social19https://dudodiprj2sv7.cloudfront.net/vendor-logos/ic/Pm/J3JLC3T6ZKKS-180x180.PNGShareablee20https://dudodiprj2sv7.cloudfront.net/vendor-logos/6d/zq/JAJ787P52TGR-180x180.PNGBrand2421https://dudodiprj2sv7.cloudfront.net/product-logos/Lg/W1/4RWV907IJB6D.PNGClarabridge22https://dudodiprj2sv7.cloudfront.net/product-logos/mm/9m/OD025HCTMFZJ.PNGquintly23https://dudodiprj2sv7.cloudfront.net/product-logos/tY/BF/CU44TA6UB2VJ.JPEGCrowdbabble24https://dudodiprj2sv7.cloudfront.net/vendor-logos/Sv/ur/Z6DMQPFQESOM-180x180.PNGManageFlitter25https://dudodiprj2sv7.cloudfront.net/vendor-logos/L4/gS/WOXO9E3DZVSE-180x180.PNG

Social Media Analytics Tools

Best Social Media Analytics Tools

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Social Media Analytics Tools Overview

What are Social Media Analytics Tools?

Social media analytics tools help marketers track, analyze and improve the performance of their social media activities. The goal is often to determine the ROI of social activities, justify spend, or optimize performance.


Common uses of social media analytics tools include:

  • Audience profile

  • Audience size

  • Competitive benchmarking

  • Sentiment analysis

  • Reach & engagement

  • Content optimization

  • Marketing attribution


There are a variety of point solutions focused on social media analytics. Analytics is also a key capability of social media management suites. Social media monitoring tools focus on listening for your brand or other relevant terms on social media and analyzing the sentiment.


Many companies use more than one tool for social media analytics.

Factors to Consider when Selecting a Social Media Analytics Tool

Consider your social network

Social networks are notoriously protective of their APIs. Make sure the tool you select has integrations to the social media sites that matter to you. If you are focused on a single social network, consider the 1st-party analytics tools offered by the network itself before you buy something.

Check historical data

Historical data about you and your competitors is vital for trend analysis. If you’re a first-time buyer, ask what data the vendor has been tracking. It’s possible they already have some historical data you can use.

SMMS suites vs. point solutions

Social media management platforms combine publishing, monitoring and analytics capabilities. There are benefits to an integrated suite. On the other hand, dedicated analytics tools may have more innovative ways to visualize data.

Ask about paid campaign tracking

Some social media analytics tools focus on tracking earned or organic social activities. Not all paid campaign tracking. If you want to report on paid and organic social media, try to select a tool that can do this in the same dashboard.

Pricing Information

There are a variety of popular free social media analytics tools. Some focus on a single social network. Others are cross-platform.


Many social media analytics vendors offer basic free versions of the tool, as well as paid options with more features. Pricing for point solutions seems to range from $19/month up to hundreds per month for more sophisticated capabilities.


Social Media Analytics Products

Listings (1-25 of 75)

NetBase

134 Ratings

NetBase is a social media analytics platform that analyzes real-time and historical information on the internet. It uses proprietary Natural Language Processing along with machine learning to extract true meaning and sentiment from online conversations. Use cases include brand management, campaign...

Sprout Social

241 Ratings

Sprout Social is a social media management platform for businesses. This platform powers smart social communication for leading brands around the world including Anthropologie, GrubHub, Hyatt, MailChimp, Spotify and Zipcar. Sprout Social is available via a web browser, iOS and Android apps. Sprout...

Spredfast

101 Ratings

Spredfast is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Zoho Social

68 Ratings

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement. Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and the activity of...

NUVI

46 Ratings

NUVI is a social media intelligence platform. It is designed to listen, monitor, and engage, the social web. NUVI's patented bubble stream visualizes the social web in real time.

Oracle Social Cloud

59 Ratings

Oracle Social Cloud’s analytics tools are designed to empower marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. The vendor says their unified listening, analytics and engagement application helps marketers...

Cyfe

51 Ratings

Cyfe is all-in-one dashboard software for analyzing data from online services like Google Analytics, Salesforce, AdSense, MailChimp, Amazon, Facebook, etc.

Socialbakers Suite

43 Ratings

Socialbakers is an AI-powered social media marketing suite for brands and agencies of all sizes.According to the vendor, capabilities include:Measure & benchmark social media performance: Measure the performance of your business across social channels. Learn more from your customers, gain...

AT Internet

24 Ratings

One of the world’s major players in digital analytics since 1996, AT Internet helps companies measure their audience and optimise their digital performance across all marketing channels. From data collection to exploration, activation and the sharing of insights, AT Internet’s Analytics Suite...

Simply Measured

31 Ratings

Simply Measured is a social media analytics and measurement tool for business users that competes with Socialbakers and Dachis Group Social Business Index. It was acquired by Sprout Social in 2017.

Crowdbooster

13 Ratings

Crowdbooster is designed to optimize and measure the success of Twitter and Facebook posts. Visualizations make it easy to see how many times a tweet has been retweeted, and how many potential impressions have resulted. It also shows how many likes, comments, and shares a Facebook post has...

Tracx

16 Ratings

Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic,...

Sysomos Heartbeat

30 Ratings

Sysomos Heartbeat is a real-time social media monitoring and engagement platform that is designed to collect all relevant conversations happening online. The vendor’s value proposition is that this solution enables companies to track and measure activity around their brands and products.

Talkwalker

17 Ratings

Talkwalker is a social media search, monitoring and analytics tool. It delivers insights on any given search term and metrics on owned and earned media performance. Talkwalker offers flexible dashboards, APIs and reports featuring comprehensive filters and actionable social media insights that...

Agency Analytics

7 Ratings

Agency Analytics is an all-in-one reporting platform for marketing agencies. This platform is designed to make it easy for users to integrate all their marketing channels in one simple dashboard. Users can white label the dashboard from top to bottom to create what the vendor refers to as the...

Followerwonk

17 Ratings

Twitter analytics: Understand followers, influencers; competitive research.

Audiense

23 Ratings

Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.

Twitter Counter

8 Ratings

Twitter Counter provides actionable insights from Twitter for users of any size, from individuals to agencies and large corporations. Additional features include optimized tweet timing, audience insights and engagement, and competitor monitoring.

Webtrends Social

8 Ratings

Webtrends provides web, social, and mobile analytics and other software solutions related to marketing intelligence.

Shareablee

3 Ratings

Shareablee is a social media analytics platform built to boost social ROI through actionable engagement intelligence. Shareablee provides users with the ability to engage with advocates, gain competitive insights through monitoring competition, and interactive visualizations.

Brand24

10 Ratings

Brand24 is an online monitoring application.  The application allows users to identify and analyze online conversations about their brands, products and competitors. Users can track and engage in online conversations that are relevant to thier business. Brand24 gives users instant access to...

quintly

7 Ratings

Quintly is a fully-featured social media analytics solution built for any social platform, from Facebook and Twitter to YouTube and LinkedIn.

Crowdbabble

1 Ratings

Crowdbabble is a social media analytics platform built for marketers. It includes features for activity measurement, competitor benchmarks, and engagement optimization.

ManageFlitter

4 Ratings

ManageFlitter is a social media analytics platform built to manage multiple accounts, scheduled tweeting, analytics, and robust search.

Social Media Analytics Articles

Analytic Core Drives Insight for Social Marketing Challenges: Interview with Evan James, Head of Americas Marketing at Socialbakers

Evan James, Head of Americas Marketing, gave us a view on the Socialbakers approach to social media marketing: cross-channel visibility into a brand’s own social profiles paired with comparisons to competitor performance, including in newer areas like social video. Socialbakers also has solutions for publishing, content management and ads strategy. James explained that because Socialbakers has an intrinsically analytic perspective on social media marketing, analytics are built deep into all of their products.

 
Read more...

Digging Deeper into Social Data: Interview with Michael Walton, Senior VP of Marketing & Product at Simply Measured

Simply Measured's VP of Marketing & Product explains how marketers can use social data to understand the why and the what next for their social marketing campaigns. Rather than passively "listening" to social, Simply Measured believes marketers need goal-driven insights around social impact, marketing impact, and business impact.   
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Social Media Software NetBase Embraces the Authentic Voice of the Customer

Social media software vendor NetBase has embarked on a program to truly understand and harness the voice of their customers. They partnered with TrustRadius to ask all of their customers to review them. They've also been actively engaged in commenting and processing insights from their reviews.  
Read more...