Social Media Analytics Tools

Social Media Analytics Tools Overview

Social media analytics tools help marketers track, analyze and improve the performance of their social media activities. The goal is often to determine the ROI of social activities, justify spend, or optimize performance.

Common uses of social media analytics tools include:

  • Audience profile
  • Audience size
  • Competitive benchmarking
  • Sentiment analysis
  • Reach & engagement
  • Content optimization
  • Marketing attribution

There are a variety of point solutions focused on social media analytics. Analytics is also a key capability of social media management suites. Social media monitoring tools focus on listening for your brand or other relevant terms on social media and analyzing the sentiment.

Many companies use more than one tool for social media analytics.

Top Rated Social Media Analytics Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Videos for Social Media Analytics Tools

Social Media Analytics
This video looks at which social media platforms track analytics, what types of data is available, how social media analytics can drive business improvements, and which social media analytics should you analyze.

Social Media Analytics Tools TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Social Media Analytics Products

(1-25 of 112) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Zoho Social

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement. Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and…

Key Features

  • Facebook (335)
  • Twitter (304)
  • Content planning and scheduling (346)
Act-On Software

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

Key Features

  • WYSIWYG email editor (112)
  • Standard reports (112)
  • Email deliverability reporting (220)
Khoros Marketing
Customer Verified
Top Rated

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Key Features

  • Content planning and scheduling (107)
  • Facebook (106)
  • Twitter (104)
Sprout Social

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for leading brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, Zendesk and many more. Sprout’s platform is designed with ease of use…

Key Features

  • Twitter (56)
  • Content planning and scheduling (56)
  • Facebook (58)
NetBase Quid

NetBase Quid is a consumer and market intelligence platform, delivering contextual insights to reveal business trends, connect with consumers, and understand the story behind competitors and the market. The platform uses advanced artificial intelligence to process billions of indexed…

Sprinklr Social Engagement & Sales

Sprinklr Modern Sales & Engagement helps users listen to, triage, engage and analyze conversations across modern channels. It helps mid-large organizations to convert social into a revenue driver and reduce churn by proactively engaging more customers. Sprinklr helps teams across…

Key Features

  • Facebook (50)
  • Twitter (50)
  • Real-time tracking (50)
    8.4 is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create…

Meltwater Media Intelligence Platform

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features…

Meltwater Social

Meltwater Social (formerly Sysomos) is a social media management solution that is designed to deliver content discovery, planning, publishing, moderation, and analytics in a single, easy-to-navigate screen. According to the vendor, it’s a platform that can manage social enterprises,…


NUVI is a social media intelligence platform. It is designed to listen, monitor, and engage, the social web. NUVI's patented bubble stream visualizes the social web in real time.

Emplifi Social Marketing Cloud

Socialbakers is now part of Emplifi. Socialbakers and Astute have joined together to become Emplifi, a unified customer experience (CX) platform that brings marketing, care and commerce together to empathize with customers throughout the customer journey. Find out more about Emplifi…

Cyfe, by Traject

Cyfe is all-in-one dashboard software for analyzing data from online services like Google Analytics, Salesforce, AdSense, MailChimp, Amazon, Facebook, etc, from Traject.

Key Features

  • Report Formatting Templates (20)
  • Report sharing and collaboration (25)
  • Customizable dashboards (27)
Sprinklr Modern Research

Sprinklr Modern Research enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built…


Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.

SE Ranking

SE Ranking is a website optimization solution. Some key features include: Local Rank Tracking, Automatic Daily Updates and Monitoring of Competitors.

Key Features

  • SERP ranking tracking (15)
  • Site audit / diagnostics (16)
  • Backlink management (16)
Agency Analytics

Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution…

Sprout Analytics (Simply Measured)

Simply Measured was a social media analytics and measurement tool for business users that competes with Socialbakers and Dachis Group Social Business Index. It was acquired by Sprout Social in 2017, and is now available on the Sprout Social Platform.


Talkwalker is a social media search, monitoring and analytics tool. It delivers insights on any given search term and metrics on owned and earned media performance. Talkwalker offers flexible dashboards, APIs and reports featuring comprehensive filters and actionable social media…

Crowdbooster (discontinued)

Crowdbooster was a tool to measure the success of Twitter and Facebook posts, with visualizations to track retweets, and track potential impressions created, likes, comments, and how many shares a Facebook post has received. Crowdbooster is no longer available.


Brand24 is a media monitoring app that allows users to identify and analyze online conversations about their brands, products, and competitors. Users can track and engage in online discussions relevant to their business. Brand24 gives users instant access to mentions about their…


Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts…


"Iconosquare is a social media analytics and management platform helping brands and Agencies with in-depth reporting and analysis for Instagram, Facebook, Twitter, LinkedIn, and TikTok." Iconosquare's social media analytics aim to enable users to: Make strategic decisions for Instagram,…


Ubermetrics is a leading media monitoring and analytics solution that identifies conversations from more than 400 million online and offline sources in over 70 languages - worldwide and in real-time. The solution - Ubermetrics Delta - is a high-performance engine that combines artificial…


Twitter analytics: Understand followers, influencers; competitive research. Formerly from Moz, Followerwonk is presently its own company since 2017.

Twitter Counter (discontinued)

Twitter Counter provided insights from Twitter for users of any size, from individuals to agencies and large corporations. Additional features included optimized tweet timing, audience insights and engagement, and competitor monitoring. The service is discontinued.

Learn More About Social Media Analytics Tools

What are Social Media Analytics Tools?

Social media analytics tools help marketers track, analyze and improve the performance of their social media activities. The goal is often to determine the ROI of social activities, justify spend, or optimize performance.

Common uses of social media analytics tools include:

  • Audience profile
  • Audience size
  • Competitive benchmarking
  • Sentiment analysis
  • Reach & engagement
  • Content optimization
  • Marketing attribution

There are a variety of point solutions focused on social media analytics. Analytics is also a key capability of social media management suites. Social media monitoring tools focus on listening for your brand or other relevant terms on social media and analyzing the sentiment.

Many companies use more than one tool for social media analytics.

Features & Capabilities

Social media analytics tools can be defined by the metrics with which it can help you track. Key metrics that any social media analytics tool should cover include:

  • Engagement
  • Google Analytics integration (page views, time spent on content, etc.)
  • Hashtag & campaign tracking
  • Influencer marketing performance analysis
  • Image recognition
  • Multi-channel content tracking (including mentions & impressions)
  • Sentiment analysis
  • Share of voice

In addition to the above metrics, social media analytics tools should help you with market research initiatives, content strategy, competitive intelligence, and customer satisfaction. Most importantly, social media analytics tools help marketers connect the dots between the performance of their content to better suit their audience and respond to market changes faster.

Social Media Analytics Tools Comparison

When on the market for a social media analytics tool, consider the following factors when comparing products:

Consider your social network

Social networks are notoriously protective of their APIs. Make sure the tool you select has integrations to the social media sites that matter to you. If you are focused on a single social network, consider the 1st-party analytics tools offered by the network itself before you buy something.

Check historical data

Historical data about you and your competitors is vital for trend analysis. If you’re a first-time buyer, ask what data the vendor has been tracking. It’s possible they already have some historical data you can use.

SMMS suites vs. point solutions

Social media management platforms combine publishing, monitoring and analytics capabilities. There are benefits to an integrated suite. On the other hand, dedicated analytics tools may have more innovative ways to visualize data.

Ask about paid campaign tracking

Some social media analytics tools focus on tracking earned or organic social activities. Not all paid campaign tracking. If you want to report on paid and organic social media, try to select a tool that can do this in the same dashboard.

Start a Social Media Analytics tools comparison

Pricing Information

There are a variety of popular free social media analytics tools. Some focus on a single social network. Others are cross-platform.

Many social media analytics vendors offer basic free versions of the tool, as well as paid options with more features. Pricing for point solutions seems to range from $19/month up to hundreds per month for more sophisticated capabilities.

Social Media Analytics Tools Best Of Awards

The following Social Media Analytics Tools offer award-winning customer relationships, feature sets, and value for price. Learn more about our Summer Best Of Awards methodology here.

Best Of Summer 2022 Awards Winners for the Social Media Analytics category. For Best Relationship, first place is Sprinklr Modern Research. For Best Feature Set, first place is Sprinklr Modern Research.

Related Categories

Frequently Asked Questions

What is social media analytics?

Social media analytics track and aim to improve the performance of social platform presence, and are a key capability of management suites. Analysis tools package a stack of capabilities, providing insight into multiple social metrics. Typically, they might represent data regarding audience demographics, competitive benchmarking, sentiment analysis, engagement factors, content optimization, and marketing attribution.

Monitoring can alert for relevant topics on social channels, aiding in opinion comprehension. Many companies use more than one analytics solution for varied perspectives and functionality.

How does one track social media on Google Analytics?

It's recommended that Google Tag Manager and Tracking Codes be applied to websites for social tracking. Administrators using Google Analytics tracking codes and tags on their websites can harness their dashboard settings to monitor their social presence. Data is ingested by the Google Analytics dashboard automatically, which can then be exported to another platform as desired. Key metrics that Google Analytics can help businesses' measure include those such as page views, average time spent on page, bounce rate, page value (in monetary value), etc.

What social media analytics metrics matter the most?

Volume is a fundamental value to track. Monitor the quantity of communication about brands or campaigns. This should be the total count of posts and people in conversation, and how this number changes over time.

Engagement reflects data about actions like clicks or replies to social activities. It shows how users are participating in the conversation.

Reach depicts the distance covered by social activity, which can reveal how content spreads and its potential audience size.

Share of Voice, representing the effectiveness of a brand's presence in comparison to others in a shared space, can show relative successes and impacts on platforms.

Influence metrics involve understanding which users are likely to encourage their followers or audiences to take action or continue driving conversations.

Other important metrics include Virality Rate, Conversion Rate, Cost Per Impressions, and Customer Satisfaction Score.