Social Media Analytics Tools
Social Media Analytics Tools Overview
Top Rated Social Media Analytics Products

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.
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Social Media Analytics Tools TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
Social Media Analytics Products
(1-25 of 112) Sorted by Most Reviews
The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.
Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement. Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and…
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
Key Features
- WYSIWYG email editor (112)90%9.0
- Standard reports (112)85%8.5
- Email deliverability reporting (220)84%8.4
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Key Features
- Content planning and scheduling (107)87%8.7
- Facebook (106)81%8.1
- Twitter (104)77%7.7
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for leading brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, Zendesk and many more. Sprout’s platform is designed with ease of use…
Sprinklr Modern Sales & Engagement helps users listen to, triage, engage and analyze conversations across modern channels. It helps mid-large organizations to convert social into a revenue driver and reduce churn by proactively engaging more customers. Sprinklr helps teams across…
Key Features
- Facebook (50)91%9.1
- Twitter (50)90%9.0
- Real-time tracking (50)84%8.4
Cyfe is all-in-one dashboard software for analyzing data from online services like Google Analytics, Salesforce, AdSense, MailChimp, Amazon, Facebook, etc, from Traject.
Key Features
- Report Formatting Templates (20)91%9.1
- Report sharing and collaboration (25)70%7.0
- Customizable dashboards (27)51%5.1
SE Ranking is a website optimization solution. Some key features include: Local Rank Tracking, Automatic Daily Updates and Monitoring of Competitors.
Key Features
- SERP ranking tracking (15)89%8.9
- Site audit / diagnostics (16)89%8.9
- Backlink management (16)87%8.7
Learn More About Social Media Analytics Tools
What are Social Media Analytics Tools?
Social media analytics tools help marketers track, analyze and improve the performance of their social media activities. The goal is often to determine the ROI of social activities, justify spend, or optimize performance.
Common uses of social media analytics tools include:
- Audience profile
- Audience size
- Competitive benchmarking
- Sentiment analysis
- Reach & engagement
- Content optimization
- Marketing attribution
There are a variety of point solutions focused on social media analytics. Analytics is also a key capability of social media management suites. Social media monitoring tools focus on listening for your brand or other relevant terms on social media and analyzing the sentiment.
Many companies use more than one tool for social media analytics.
Features & Capabilities
Social media analytics tools can be defined by the metrics with which it can help you track. Key metrics that any social media analytics tool should cover include:
- Engagement
- Google Analytics integration (page views, time spent on content, etc.)
- Hashtag & campaign tracking
- Influencer marketing performance analysis
- Image recognition
- Multi-channel content tracking (including mentions & impressions)
- Sentiment analysis
- Share of voice
In addition to the above metrics, social media analytics tools should help you with market research initiatives, content strategy, competitive intelligence, and customer satisfaction. Most importantly, social media analytics tools help marketers connect the dots between the performance of their content to better suit their audience and respond to market changes faster.
Social Media Analytics Tools Comparison
When on the market for a social media analytics tool, consider the following factors when comparing products:
Consider your social network
Social networks are notoriously protective of their APIs. Make sure the tool you select has integrations to the social media sites that matter to you. If you are focused on a single social network, consider the 1st-party analytics tools offered by the network itself before you buy something.
Check historical data
Historical data about you and your competitors is vital for trend analysis. If you’re a first-time buyer, ask what data the vendor has been tracking. It’s possible they already have some historical data you can use.
SMMS suites vs. point solutions
Social media management platforms combine publishing, monitoring and analytics capabilities. There are benefits to an integrated suite. On the other hand, dedicated analytics tools may have more innovative ways to visualize data.
Ask about paid campaign tracking
Some social media analytics tools focus on tracking earned or organic social activities. Not all paid campaign tracking. If you want to report on paid and organic social media, try to select a tool that can do this in the same dashboard.
Start a Social Media Analytics tools comparison
Pricing Information
There are a variety of popular free social media analytics tools. Some focus on a single social network. Others are cross-platform.
Many social media analytics vendors offer basic free versions of the tool, as well as paid options with more features. Pricing for point solutions seems to range from $19/month up to hundreds per month for more sophisticated capabilities.
Social Media Analytics Tools Best Of Awards
The following Social Media Analytics Tools offer award-winning customer relationships, feature sets, and value for price. Learn more about our Summer Best Of Awards methodology here.
Related Categories
Frequently Asked Questions
What is social media analytics?
Social media analytics track and aim to improve the performance of social platform presence, and are a key capability of management suites. Analysis tools package a stack of capabilities, providing insight into multiple social metrics. Typically, they might represent data regarding audience demographics, competitive benchmarking, sentiment analysis, engagement factors, content optimization, and marketing attribution.
Monitoring can alert for relevant topics on social channels, aiding in opinion comprehension. Many companies use more than one analytics solution for varied perspectives and functionality.
How does one track social media on Google Analytics?
What social media analytics metrics matter the most?
Volume is a fundamental value to track. Monitor the quantity of communication about brands or campaigns. This should be the total count of posts and people in conversation, and how this number changes over time.
Engagement reflects data about actions like clicks or replies to social activities. It shows how users are participating in the conversation.
Reach depicts the distance covered by social activity, which can reveal how content spreads and its potential audience size.
Share of Voice, representing the effectiveness of a brand's presence in comparison to others in a shared space, can show relative successes and impacts on platforms.
Influence metrics involve understanding which users are likely to encourage their followers or audiences to take action or continue driving conversations.
Other important metrics include Virality Rate, Conversion Rate, Cost Per Impressions, and Customer Satisfaction Score.