Social Media Analytics Tools
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Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement.
Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and the activity of their audience. Zoho Social even goes a step ahead to shows users the percentage of their audience that’s likely to see their post now, suggests the next best time…
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Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement,…
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create…
Talkwalker is a social media search, monitoring and analytics tool. It delivers insights on any given search term and metrics on owned and earned media performance. Talkwalker offers flexible dashboards, APIs and reports featuring comprehensive filters and actionable social media…
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for…
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…
"Iconosquare is a social media analytics and management platform helping brands and Agencies with in-depth reporting and analysis for Instagram, Facebook, Twitter, LinkedIn, and TikTok."
- Make strategic decisions for Instagram, Facebook and Twitter based on concrete data;…
Ubermetrics is a leading media monitoring and analytics solution that identifies conversations from more than 400 million online and offline sources in over 70 languages - worldwide and in real-time.
The solution - Ubermetrics Delta - is a high-performance engine that combines artificial intelligence, natural language processing (NLP), text mining and statistical algorithms to extract the most relevant docum…
Social Report is an all-in-one social media dashboard built specifically to provide robust analytics across multiple channels, social media posting, and network performance.
Kontentino is a social media planning and collaboration tool. It promises to enable advertising agencies and their clients to seamlessly collaborate when creating and approving social media content and ads. The vendor says that as a result, the quality of content improves and mistakes…
Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations.
The solution…
A TikTok analytics platform, offered detailed data and information on TikTok influencers, live streams, and other activities. FastMoss is designed to inform TikTok merchants, brands, content creators, advertisers, studios, and e-commerce partners including CAP (Creator Agency Partner)…
Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors.
It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available…
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Learn More About Social Media Analytics Tools
\What are Social Media Analytics Tools?
Social media analytics tools help marketers track, analyze and improve the performance of their social media activities. The goal is often to determine the ROI of social activities, justify spend, or optimize performance.
Common uses of social media analytics tools include:
- Audience profile
- Audience size
- Competitive benchmarking
- Sentiment analysis
- Reach & engagement
- Content optimization
- Marketing attribution
There are a variety of point solutions focused on social media analytics. Analytics is also a key capability of social media management suites. Social media monitoring tools focus on listening for your brand or other relevant terms on social media and analyzing the sentiment.
Many companies use more than one tool for social media analytics.
Features & Capabilities
Social media analytics tools can be defined by the metrics with which it can help you track. Key metrics that any social media analytics tool should cover include:
- Engagement
- Google Analytics integration (page views, time spent on content, etc.)
- Hashtag & campaign tracking
- Influencer marketing performance analysis
- Image recognition
- Multi-channel content tracking (including mentions & impressions)
- Sentiment analysis
- Share of voice
In addition to the above metrics, social media analytics tools should help you with market research initiatives, content strategy, competitive intelligence, and customer satisfaction. Most importantly, social media analytics tools help marketers connect the dots between the performance of their content to better suit their audience and respond to market changes faster.
Social Media Analytics Tools Comparison
When on the market for a social media analytics tool, consider the following factors when comparing products:
Consider your social network
Social networks are notoriously protective of their APIs. Make sure the tool you select has integrations to the social media sites that matter to you. If you are focused on a single social network, consider the 1st-party analytics tools offered by the network itself before you buy something.
Check historical data
Historical data about you and your competitors is vital for trend analysis. If you’re a first-time buyer, ask what data the vendor has been tracking. It’s possible they already have some historical data you can use.
SMMS suites vs. point solutions
Social media management platforms combine publishing, monitoring and analytics capabilities. There are benefits to an integrated suite. On the other hand, dedicated analytics tools may have more innovative ways to visualize data.
Ask about paid campaign tracking
Some social media analytics tools focus on tracking earned or organic social activities. Not all paid campaign tracking. If you want to report on paid and organic social media, try to select a tool that can do this in the same dashboard.
Start a Social Media Analytics tools comparison
Pricing Information
There are a variety of popular free social media analytics tools. Some focus on a single social network. Others are cross-platform.
Many social media analytics vendors offer basic free versions of the tool, as well as paid options with more features. Pricing for point solutions seems to range from $19/month up to hundreds per month for more sophisticated capabilities.
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Frequently Asked Questions
What is social media analytics?
Social media analytics track and aim to improve the performance of social platform presence, and are a key capability of management suites. Analysis tools package a stack of capabilities, providing insight into multiple social metrics. Typically, they might represent data regarding audience demographics, competitive benchmarking, sentiment analysis, engagement factors, content optimization, and marketing attribution.
Monitoring can alert for relevant topics on social channels, aiding in opinion comprehension. Many companies use more than one analytics solution for varied perspectives and functionality.
How does one track social media on Google Analytics?
What social media analytics metrics matter the most?
Volume is a fundamental value to track. Monitor the quantity of communication about brands or campaigns. This should be the total count of posts and people in conversation, and how this number changes over time.
Engagement reflects data about actions like clicks or replies to social activities. It shows how users are participating in the conversation.
Reach depicts the distance covered by social activity, which can reveal how content spreads and its potential audience size.
Share of Voice, representing the effectiveness of a brand's presence in comparison to others in a shared space, can show relative successes and impacts on platforms.
Influence metrics involve understanding which users are likely to encourage their followers or audiences to take action or continue driving conversations.
Other important metrics include Virality Rate, Conversion Rate, Cost Per Impressions, and Customer Satisfaction Score.