Crownpeak DQM: quality assurance across enterprise wide digital ecosystems
April 29, 2021

Crownpeak DQM: quality assurance across enterprise wide digital ecosystems

Andy Wood | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Crownpeak Digital Quality Management (DQM)

We consult on the resell and implement Crownpeak DXP across a range of clients. Typically the DXP is used globally by our client organisations across distributed marketing teams in a number of markets, to setup and manage digital marketing and digital business ecosystems. Specific business problems solved using the DXP are: control and consistency of web content and digital customer experience across markets; setup and management of B2C and B2B2C business models (including e-commerce, PIM, CRM); control and consistency of brand experience (including DAM).

Pros

  • Ensures quality and consistency of content implementation across distributed teams and markets.
  • Quick and easy content updates across global digital ecosystems.
  • Custom checkpoints to identify, highlight and manage business updates across multiple websites (e.g. product detail, terminology, customer messaging, brand updates)

Cons

  • Custom branded dashboard reports would be an excellent new feature
  • Increased speed to market for consistent content updates across global ecosystems, including product updates.
  • Assurance of brand safety with consistent management and update of language and terminology across areas of socially sensitive language.
The DQM interface is straightforward and easy to use. Dashboards are clear, well laid out and easy to interpret. The setup of custom checkpoints is also straightforward and easy to use. The addition of custom branded dashboards would give DQM a 10!
DQM support teams are responsive and knowledgeable, and will spend time working directly with client and agency teams to ensure the best outcomes are achieved. I can't fault the level of input and engagement from Crownpeak support teams across the board.
  • Optimizely Digital Experience Platform (formerly Episerver DXP)
Episerver DXP is a quality product that we used for a number of years. For us, the advantage Crownpeak DXP has over Episerver and other DXP products in the same Enterprise category is in the following areas:
- Composability: great 'out of the box' features, combined with the flexibility to compose custom features
- Cost: a more cost effective price point for enterprise clients
- Responsiveness: availability and engagement from Crownpeak support teams is excellent

Do you think Crownpeak Digital Accessibility and Quality delivers good value for the price?

Yes

Are you happy with Crownpeak Digital Accessibility and Quality's feature set?

Yes

Did Crownpeak Digital Accessibility and Quality live up to sales and marketing promises?

Yes

Did implementation of Crownpeak Digital Accessibility and Quality go as expected?

Yes

Would you buy Crownpeak Digital Accessibility and Quality again?

Yes

DQM deals with quality assurance across most areas of website content and customer experience; including content quality, brand updates, product detail and SEO effectiveness (including broken links, H-tags etc.).

It does overlap with some of the other custom tools we already use in areas such as SEO quality and effectiveness. The advantage it gives however, is bringing all the factors listed above into a single tool and dashboard, making the process of highlighting, reporting and addressing all the website factors that affect customer experience and business effectiveness into a single space.

DQM is also useful for isolating single business and Customer Experience (CX) issues for our clients using the 'custom checkpoint' tools. For example, our most recent custom usage has been in the management of diversity and inclusion language and terminology across a global web estate, to ensure consistency of language and approach across an ecosystem of websites managed by distributed teams.

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