Item: Demandbase One
Rating: 7
Author: Verified User

Overall Satisfaction with Demandbase

Use Cases and Deployment Scope

We use Demandbase for display campaigns to surround our prospects and customers with relevant content, new product offerings, trial offers, competitive campaigns, etc. We run 3-5 campaigns quarterly through Demandbase. We leverage Demandbase intent to ensure we are showing our prospects and customers the most relevant content based on their web activity or intent keywords.

Pros and Cons

Pros

Support is quick to respond
Self launching campaigns
Strategy and optimization guidance

Cons

Enabling contact roles to limit the access users have within Demandbase
Performance measurement of bounce rates

Most Important Features

Self service campaign launching
Multiple keyword intent options
Easy to launch campaigns

Return on Investment

Majority of new business opportunities engaged with Demandbase campaigns

Alternatives Considered

6sense

Easier, more intuitive platform. Strong customer support and extensive onboarding and training to ensure our team is able to launch campaigns and pivot as necessary without the need for support.

Key Insights

Do you think Demandbase One delivers good value for the price?

Yes

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Demandbase One go as expected?

Yes

Would you buy Demandbase One again?

Yes

Likelihood to Recommend

The Demandbase team is quick to respond to questions, quick to provide guidance, and always willing to jump on a call. They answer any and all questions to the best of their capability, and when they cannot, they are quick to take the question to a product lead. The team is prompt to respond to personalized campaign efforts.

Comments

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Being everywhere our prospects and customers are

Software Version