Item: Digimind Social
Rating: 8
Author: Joerg Niessing

Overall Satisfaction

Pros and Cons

Pros

Very easy navigation.
Very good insights for brand positioning projects.
Reliable classification (positive-neutral-negative).

Cons

Like any other tool the sentiment analysis can always be improved.

Return on Investment

Digimind is a great tool to collect additional insights for brand projects (positioning, value prop etc).
In some situations Digimind can replace qualitative or quantitative research.

Likelihood to Renew

I have seen many different tools. As mentioned earlier the tool has a very nice dashboard and the sentiment analysis from Digimind is better than other tools that I have tried in the past.

Always be clear about the goals and the questions that you want to answer using this tool. The tool can replace other techniques but in most of the cases I would use the tool in addition to other types of insight generation.

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Digimind review