Great Choice for PR Agencies
January 07, 2014
Great Choice for PR Agencies
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction
- Digimind Social is extremely intuitive and easy to use, and requires little time and training to get up and running. The dashboard is very well designed – all the data insights you need are in one place, you don’t need to wade through many pages to find the information you need.
- Top Reputation is a great feature in that it gives you a view into what people are searching for but don’t yet have answers to; this is something you don’t find in other social media monitoring tools but can deliver a lot of value to communications users when compared with the results from social channels. For instance, Top Reputation can help you identify any issues that online audiences are having before they reach social channels, and also help you shape campaigns to match emerging tastes of consumers.
- At this time, it’s hard to find any area of improvement for Digimind Social, especially after having used other tools, which are clunky and require more manual work to zero in on the information you need. The sentiment analysis is a tricky task for any tool and while Digimind Social is better at it than others, we hope they continue to hone its capabilities and are able to analyze a larger volume of data.
- As a PR and social media firm representing clients in the very fast-paced tech industry, it’s important that we have a real-time, comprehensive view into what online audiences are saying about our clients so we can quickly share results with them, as well as any areas of concern. Digimind Social does this for us better than other tools we have used. The one-click reporting capabilities substantially streamlines our reporting processes.
- Digimind also offers the ability to customize your dashboard. This is helpful because just as our clients vary, so do their needs for analytics. Digimind allows us to see exactly what we need for each of our clients at a glance.