DoubleClick BidManager is Superior
Updated July 08, 2015

DoubleClick BidManager is Superior

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with DoubleClick

DoubleClick BidManager is utilized at VivaKi to implement, manage and optimize hundreds of online display media campaigns for brands across many verticals. Depending on the client's objectives, needs, and success metrics, we often select Doubleclick BidManager as the preferred DSP since it offers robust targeting capabilities, numerous inventory sources, an intuitive interface and solid support. DoubleClick BidManager allows advertisers to easily reach millions of users more efficiently and provides an endless amount of possibilities to reach each client's unique or custom goal.
  • Target the right user - DoubleClick BidManager offers thousands of thousands of third party data segments to easily identify and reach the target audience
  • Full transparency - Robust reporting to see exactly where the creatives are serving and how they are performing. All associated fees and exact costs are reported so there are no surprises for our company or the end-client.
  • Integrated with DFA Ad serving - Creatives, user lists and reporting are automatically and easily available in Doubleclick BidManager. This removes room for error and saves an ample amount of time.
  • Not all capabilities are available across other channels, including mobile and video. The DPS is built primarily for display.
  • Increase "real time". Data is recorded and shown within 4 hours - 24 hours, which causes delays and mis-judgments in optimizations.
  • Algorithm needs improvement as it not always delivers the most efficient and strong results.
  • Increased employee efficiency
  • Faster and stronger results across various success metrics
  • More accurate results compared to other DSPs
  • TURN,Adelphic,MediaMath
DoubleClick offers the more targeting capabilities at a lower cost compared to other products. Unlike other DSPs, Doubleclick functions well with other Google products our clients are using (including Search, DFA Ad serving, etc.), which streamlines process and allows for greater insights about audiences and campaign performance. Furthermore, there is a strong and large support team available to address any technical issues. Other services or products do not have comparable resources to find solutions.
- Well suited for large advertisers with considerable advertising dollars to spend towards digital media. Ask if budgets will limit delivery and/or performance before selecting Doubleclick BidManager.
- Ask what targeting capabilities are possible for the channel (display, mobile, video)
- Make sure the publishers and exchanges that are employed by BidManager will accept the brand. For example, alcohol-related brands will not be accepted and as a result, the DSP will not be able to serve the creative.

Using DoubleClick

Overall, the product is easy to use and generates incomparable results at scale. VivaKi finds it easy to implement, manage and optimize digital media campaigns while our advertisers are thrilled with the strong results. Google is innovative and constantly providing updates to make the product better suited to our needs and our clients' requests. Advertisers across the board trust the product and feel confident serving campaigns through its' technology.

Evaluating DoubleClick and Competitors

  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
  • Vendor Reputation
  • Existing Relationship with the Vendor
  • Positive Sales Experience with the Vendor
  • Analyst Reports
Usability is crucial for our work. If the interface is not user-friendly, our teams can not quickly make decisions that affects the campaign's success metrics. Furthermore, set-up will be difficult and slow and optimizations may be nonexistent if the teams can not easily work in the system. Time will be wasted and performance will suffer, which would negatively impact the overall business.
The only change would be to consider the frequency of updates or product releases. Other DSPs make updates more frequently (ex: one time per week, one time per month, etc.) while product releases only occur 2-3 times per year. The delay in updates can sometimes be frustrating and too-long.

DoubleClick Training

Using DoubleClick

Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Feel confident using
Lots to learn
  • Creative Upload
  • Optimizations
  • Reporting
  • Pacing
  • User Lists
  • Utilize 3rd party ad serves (not DFA)