Item: Google Marketing Platform
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use DoubleClick to track our online ad campaigns across display and video including impressions, clicks, cost and site actions. We use it within the media department of our agency.

Pros and Cons

User friendly UI
Improved trafficking functionality
Easy to pull campaign reports with report builder

Mobile in-app tags do not track all site activity
Reporting dashboard could be improved for viewability
Ad verification would be a helpful option

Return on Investment

Facilitates better optimization between tactics through reporting
Allows auto-optimization of creative concepts within placements
Increased efficiency with recent updates to trafficking process

DoubleClick is one of the most widely accepted ad servers for publishers to implement tags. It is also fairly user friendly and used by most of the large agencies across the country. Therefore, it is the best ad server to learn how to use because you can apply those skills to other jobs at other agencies.

DoubleClick review from an agency perspective

Overall Satisfaction with DoubleClick

Use Cases and Deployment Scope

Pros and Cons

Return on Investment

Likelihood to Recommend

Google Marketing Platform Feature Ratings