Doubleclick has Easy Set Up, Falls Short on Optimizations and Reporting
Updated October 27, 2015

Doubleclick has Easy Set Up, Falls Short on Optimizations and Reporting

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Software Version

DBM

Overall Satisfaction with DoubleClick

Doubleclick is used by most of the ad ops teams for tagging and tracking campaigns. It is also used by some of the programmatic teams for programmatic buying. Doubleclick allows us to see performance, optimize on a granular level and report back to the client with spend and impressions that can be used for billing purposes.
  • Doubleclick allows me to operate many silos in a single platform.
  • Doubleclick integrates with many partners to allow a large scale on my campaigns.
  • Doubleclick benefits from utilizing Google Data from search and audiences.
  • Doubleclick could benefit from better customer service.
  • The tool that shows why you lost an impression is often inaccurate.
  • It is a huge benefit that Doubleclick allows for video, display, and mobile in one platform. This increases efficiency.
Trade Desk has more partner integrations and is not biased towards Google products. They allow bid factoring and generally have more ways to allow you to optimize a campaign. Having said that, Doubleclick allows for a much smoother set up process and it is a huge benefit to have all data in one platform.
The platform is particularly easy to use when Doubleclick for Advertisers is being utilized as the ad server. It allows the creative tags and floodlight tags to easily port into the system which make for a very easy campaign set up. I would not recommend DBM when recency is necessary for the campaign since you would need a different line item for each time differential.

Google Marketing Platform (formerly DoubleClick) Feature Ratings

Ad campaign creation
10
Ad deployment
7
Display advertising
8
Ad display and retargeting segmentation
8
Sequence targeting
5
Data Transfer
8
DSP integration
8
Ad dashboards
7
Ad performance reports
5
Ad conversion tracking
6
Ad attribution reporting
6
Cross-channel ad management
6
Ad forecasting and optimization
9

Using DoubleClick

50 - Operations, Programmatic
50 - operations, technical
  • Operations
  • programmatic
  • Analytics
  • Forecasting
  • reporting
  • billing
  • Planning
  • buying
  • tagging
They are a strong partner. That being said, they do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .

Evaluating DoubleClick and Competitors

DoubleClick Implementation

Implementation and set up was an easy proccess
  • support was not strong

DoubleClick Support

They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
ProsCons
None
Poor followup
Less knowledgeable
Problems left unsolved
Not kept informed
Escalation required
Difficult to get immediate help
Need to explain problems multiple times
Support doesn't seem to care
Slow Initial Response
Yes - They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .

Using DoubleClick

The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners.
ProsCons
Like to use
Easy to use
Well integrated
Consistent
Convenient
Feel confident using
Lots to learn
  • Setting up the campaign
  • Reporting
  • Tracking
  • performance against audiences
  • support/ help