Doubleclick has Easy Set Up, Falls Short on Optimizations and Reporting
Updated October 27, 2015
Doubleclick has Easy Set Up, Falls Short on Optimizations and Reporting
Score 7 out of 10
Vetted Review
Verified User
Software Version
DBM
Overall Satisfaction with DoubleClick
Doubleclick is used by most of the ad ops teams for tagging and tracking campaigns. It is also used by some of the programmatic teams for programmatic buying. Doubleclick allows us to see performance, optimize on a granular level and report back to the client with spend and impressions that can be used for billing purposes.
- Doubleclick allows me to operate many silos in a single platform.
- Doubleclick integrates with many partners to allow a large scale on my campaigns.
- Doubleclick benefits from utilizing Google Data from search and audiences.
- Doubleclick could benefit from better customer service.
- The tool that shows why you lost an impression is often inaccurate.
- It is a huge benefit that Doubleclick allows for video, display, and mobile in one platform. This increases efficiency.
Trade Desk has more partner integrations and is not biased towards Google products. They allow bid factoring and generally have more ways to allow you to optimize a campaign. Having said that, Doubleclick allows for a much smoother set up process and it is a huge benefit to have all data in one platform.
Google Marketing Platform Feature Ratings
Using DoubleClick
50 - Operations, Programmatic
50 - operations, technical
- Operations
- programmatic
- Analytics
- Forecasting
- reporting
- billing
- Planning
- buying
- tagging
Evaluating DoubleClick and Competitors
- Product Usability
DoubleClick Implementation
- Implemented in-house
- support was not strong
DoubleClick Support
Pros | Cons |
---|---|
None | Poor followup Less knowledgeable Problems left unsolved Not kept informed Escalation required Difficult to get immediate help Need to explain problems multiple times Support doesn't seem to care Slow Initial Response |
Yes - They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
Using DoubleClick
Pros | Cons |
---|---|
Like to use Easy to use Well integrated Consistent Convenient Feel confident using | Lots to learn |
- Setting up the campaign
- Reporting
- Tracking
- performance against audiences
- support/ help