DoubleClick Does It Right
October 26, 2017
DoubleClick Does It Right
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with DoubleClick
DoubleClick is used by the media department to execute display, mobile and video campaigns through DCM and DBM. DoubleClick allowed the agency to bring programmatic media buying in-house at a reasonable expense. It also allows agency to track direct buys through DCM thereby keeping an eye on the performance of media dollars being spent outside the agency.
- The relationship between DCM and DBM allows for a seamless integration between adserver and DSP.
- DBM has great third-party and custom audience segments.
- DBM's reporting suite offers an array of metrics and dimensions to report on.
- Having the cost of DBM flow easily back through to the DDM reporting suite would be very helpful.
- Being able to traffic and serve native assets through DCM the same way a display ad is served.
- If DBM had keyword targeting capabilities that mirrored AdWords keyword structures.
- Having doubleclick in the Agency has allowed us to better manage time and money spent on display campaigns. We can really monitor brand safety and client KPIs on a daily basis.
- Turn
DoubleClick has been a great alternative to other DSPs because of the easy integration between the adserver and the DSP. It really cuts the work in half.