DoubleClick - the best data management platform
February 05, 2018
DoubleClick - the best data management platform
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with DoubleClick
It's used by the search, display, social advertising teams for multiple clients. The main reason to use it is that it makes it easier to access data on all channels, track performance and create reports. It's easy to sync with any publisher, the platform is very easy to use, speeds up our work and offers many opportunities for performance improvement. Wherever I've worked, DoubleClick has been the most preferred data management platform for advertising channels.
- Syncs up data very quickly
- It's very easy to manage multiple accounts and report on their performance
- Bidding strategies and automatic rules are easy to set up
- Tracks performance on all URLs, not just the paid media
- Bidding strategies based on revenue would be a nice improvement
- Being able to easily access remarketing audience from different channels would make advertiser's life easier
- Easier integration with Adobe Analytics would be a good improvement
- It has a positive impact since it saves time on managing the different channels
- Positive impact due to easy integration with most platforms
- When used across many clients/agencies, the shared cost reduces per entity
DoubleClick is the best tool to use for data management since it is fast, easy to use and provides everything needed for optimizing towards better performance.