1. Home
  2. Marketing Automation Software
  3. Oracle Marketing Reviews
  4. User Review of Oracle Marketing
Powerful platform for advanced Marketing Automation experts
November 02, 2013

Powerful platform for advanced Marketing Automation experts

Samuel N. Adler | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Oracle Eloqua

  • Eloqua 9 is a robust platform that is very flexible and allows you to manage, in detail, every little part of a campaign and the flow. the User Interface, while taking a while to get familiar with, is very powerful.
  • The integration with Salesforce.com is really well done and able to be controlled much better than competing platforms.
  • -mapping from/to SFDC is in a central place, not on individual campaigns
  • -handoff to SFDC is in a central place, not on individual campaigns
  • -Mapping on import lists. you can map field names that aren't in Eloqua, and just tell it to map to that field.
  • When I was using the product, metrics reporting was not yet perfected.
  • It takes a while to learn how to really use the product well.
  • Using really big data sets was sometimes slow to load.
  • It had a huge ROI as most of our Demand Generation was run on Eloqua
  • Use of AB testing and easy to create landing pages made for an easy to have testing and create efficiencies
  • Customer service was excellent.
I'd definitely recommend it. Really powerful and flexible, if you have folks that are Marketing Automation savvy. I'd ask about integrations and talk to them about the different tools you use and how they integrate with Eloqua.

Using Oracle Eloqua

When I switched companies, the new company was using Marketo. An early customer, and a partner, and mutual customers, unlike Eloqua, so it was not suggested to make a change. If all things were equal, I would have done a full side to side evaluation but this was not done.