Eloqua - Enabling Marketers
November 01, 2013

Eloqua - Enabling Marketers

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Team

Modules Used

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Overall Satisfaction with Oracle Eloqua

Pros

  • Their training and Eloqua University are extremely helpful; the Topliners community is also very helpful.
  • The platform is extremely stable, we have had very few issues in the past 6+ years where we've had issues with accessing information or the platform.
  • Their interface is easy to navigate, once you know the terms Eloqua uses for specific things such as "campaigns" or "segments".

Cons

  • Their support can be spotty sometimes - depending on who you reach they may or may not have the experience or knowledge to help you out. I've had to escalate a few cases to get attention on them. Generally it has been decent though.
  • A little concern over the Oracle transition - there is seemingly a constant influx of different Eloqua "account owners" who are now trying to get our attention and are also working with other parts of our organization from an IS perspective. It is leading so some confusion on who "owns" our relationship with Eloqua - IS or Marketing. This is a departure from how Eloqua originally was positioned - as a tool for marketers ~ no need for IS.
  • Increased employee efficiency - we can create landing pages and forms without IS help. Admittedly though, the more complex concepts we want to implement the more we're realizing that we still need people who know how to code in order to complete them.
  • Cost reduction in reliance on direct mail.
Make sure the marketing team owns the relationship and is comfortable with the tool - they should be able to support it themselves for true independence. Also assure that you have a training plan and integration path for your CRM to be integrated - regardless if it is an "out of the box" or non-standard CRM. Those two things will assure you get the most value from the tool.

Using Oracle Eloqua

It has become an integral tool in our marketing toolkit. The downside of having systems integrated with this tool (which is really key to getting the most value out of the tool~ we are still in progress to integrate with our CRM) is that you are a little more sticky to Eloqua so it is harder to think about leaving.

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