A key tool for scaling up automated high volume personalised communications
July 12, 2014

A key tool for scaling up automated high volume personalised communications

Jonathan Hedger MCIM Chartered Marketer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • Maxymiser
  • Eloqua

Overall Satisfaction with Oracle Eloqua

Eloqua is being used alongside Salesforce.com to drive engagement with customers and prospects across six different brands through large scale automated email programs. Increasing using for lead scoring and lead generation.

Pros

  • Good segmentation capability
  • Good programme building functionality
  • Integrates well with Salesforce.com

Cons

  • Takes while to train team
  • Can be quite complicated to use
  • Limited proactive account support
  • Ability to nurture large volumes of contacts spontaneously
  • Far greater engagement due to automation of highly personalised communications
It is suitable for larger organisations requiring a sophisticated yet flexible marketing automation tool. Ensure that your business has plenty of resources to support integration, deployment and training.

Using Oracle Eloqua

Have not identified tool with same level of sophistication and flexibility.

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