If You Want To Sell Products - Get Endeca
March 28, 2014
If You Want To Sell Products - Get Endeca
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction
Endeca was used for content management and online merchandising. Marketers did not need to wait for IT to switch up the website and change out promotions. It helped to dynamically display products based on a business rule (for example, display products less than $XX, or of a particular brand). It defined search results. Also, it allowed us to edit HTML on web pages.
- Define the search experience. For example, we were able to select which products or type of products should display when certain search terms were entered.
- Create commercial web pages without IT. For example, we could create new product departments or categories by combining basic HTML and CSS.
- Dynamically display the best products. For example, when we created a rule to display products less than $100, it triggered those type of products all the time and excluded products without image or out of stock.
- For the most part, it is quite intuitive, however, you need to have an intermediate knowledge of HTML to be able to construct unique promotional web pages. Nowadays, with WordPress and other content management systems that have WYSIWYG interfaces, Endeca may prove to be challenging to HTML beginners.
- Faster conversions
I use Microsoft Commerce Server today, but I would recommend Endeca any day.