Powerful Personalized Marketing Tool
March 03, 2016

Powerful Personalized Marketing Tool

Raymond Walker | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Evergage Free,Evergage Pro

Overall Satisfaction with Salesforce Marketing Cloud Interaction Studio

We use Evergage to add personalization to our static website. We are also using it to perform A/B and Multivariate testing. It was easy to implement and gives us great insight into our customers.
  • Recommendations based on purchases and website visits.
  • Great insights on our customers.
  • Solid A/B testing tool.
  • It takes some creativity to craft more difficult tests.
  • Reporting is always improving, but still has lots of room for improved usability.
  • Backend management of tests and site changes can be cumbersome.
  • Evergage has helped incredibly to keep our website fresh and relevant.
  • Evergage has allowed us to improve conversions based on each traffic source.
  • Evergage has given us great marketing tools we wouldn't have otherwise.
Evergage is early in their lifecycle. They are still figuring out where they fit in this space. They are moving in great directions.
Evergage is great if you are just starting a testing organization. It is simple to implement and quickly powerful. It has a great suite of tools. Evergage may not be right if you don't have staff to support it.