Agile, easy to use, and extremely effective.
March 03, 2016

Agile, easy to use, and extremely effective.

Josh Soupir | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Evergage Free,Evergage Pro

Overall Satisfaction with Evergage

We use Evergage for real time marketing, personalization, and testing across four websites. It has helped our entire department grow revenue and conversion rates.

We initially signed up for the A/B and multivariate testing capability, but soon discovered the power of the tool. Recommendations and real time marketing have become a huge part of our marketing strategy.
  • Evergage is agile and easy to use, even with little coding experience.
  • The segmenting tool allows for pinpoint campaign targeting.
  • Recommendations provide an easy way to increase revenue.
  • Implement more integrations with other providers.
  • Add additional info to the reports to make them more robust.
  • Get small bugs in the UI fixed.
  • Easily a 20 time return each month.
  • We save thousands of dollars a month on development costs as our marketing department can create campaigns and alter experiences.
  • Apart from revenue, it has empowered our marketing team.
Evergage is more affordable, more agile, and overall a much better solution for our online business.

We save thousands of dollars using Evergage, and gain a lot more testing ability. The bandwidth to launch new tests is virtually endless, you aren't hard capped at a certain number of tests per month.
Evergage is well suited for anything you need accomplished quickly and effectively. If you diagnose an issue or opportunity on your site, you can often kick a campaign off within a half hour. It has helped us avoid customer issues many times.

It isn't great for testing huge site changes like redesigning your product pages.

Using Evergage

There is a bit of a learning curve, but once you have it down, it is very easy. It becomes intuitive once you understand how the system connects data from different areas. Once you have it down, troubleshooting is easy and so is designing and launching campaigns. Definitely a good UI.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Consistent
Quick to learn
Convenient
Feel confident using
Lots to learn
  • Real time marketing
  • User segmenting
  • A/B testing
  • General Reporting
  • Adding users effectively
  • Building recs from scratch
Yes - It is fairly simple, and doesn't allow you to do much other than check on your campaigns, which is fine.

It doesn't add a ton of value, but is nice to make sure things are running well if you are away from your computer. I don't think improving it should be a priority.