Lovely tool for leveraging a deeper understanding of your customers
March 08, 2016
Lovely tool for leveraging a deeper understanding of your customers
Score 9 out of 10
Vetted Review
Verified User
Software Version
Evergage Free,Evergage Pro
Overall Satisfaction with Salesforce Marketing Cloud Interaction Studio
Our marketing department uses Evergage to focus on determining the top pages on our site, and leveraging those pages uniquely based on who is visiting our site. We can segment our visitors and pull out specific pages on our site that don't get much traffic - buried deep in the navigation - that may be of specific interest to those users but they won't have otherwise found them.
- Analytics - even though we use Google analytics, the Evergage platform was better at segmentation and allowed me to understand what types of people were visiting our site.
- Usability - it was very easy for me to learn how to use the platform.
- Assistance with first campaign - they are with you every step of the way to make sure you leverage the platform as intended.
- Communication - I haven't heard from my account manager in a while.
- It's too early for us to determine this as we've been using the product for a mere 3 months.
- Boomtrain
While I liked that Boomtrain also allowed you to customize newsletters, I was more impressed with the knowledge of the salespeople at Evergage as well as the price point for Evergage was more desirable. Evergage also had some interesting webinars to attend. The salesperson at Boomtrain was very pushy and almost too eager.