EA - easy to use and feature full if you're willing to dig and work to get the value
August 16, 2021
EA - easy to use and feature full if you're willing to dig and work to get the value
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with EveryAction
We use EA for a few of our clients that we consult for. This is typically as a 'CRM' and the main point of contact for the organization's digital outreach. We typically have an external website, but EA contains all of the donor data and information (for mailings, analytics, etc.) as well as the main area from which correspondence (email) and revenue (donation pages and engagement activities such as petitions and surveys) is generated.
- Easy to Use - EA has really robust documentation as well for complicated features but also has a pretty streamlined mechanism to build anything. Very little requires technical knowledge to accomplish.
- Consistent feature updates - EA does a great job of updating and adding new features to the platform.
- Robust Data - for each email, you can see splits on opens, clicks, revenue and unsubs and for donation pages, you can see a ton of data to understand the impact of each page or email you're creating.
- Deep customization of pages can require a fair amount of technical knowledge. If you really need to change things, a solid knowledge of JS, HTML and CSS is required.
- Some nice to have features are missing - you often can't update multiple forms at the same time - each requires you to go in and make a change manually to each page.
- Some features don't provide great results. As an example, the plain-text builder for EA isn't very good and requires us to regularly build our own or use a 3rd party generator - it seems like an odd thing to be bad, but it is.
- EA has provided a ton of data to help us make better decisions about things like segmentation and such. At the end of the day, EA doesn't help you fundraise better, but it helps you understand how effective your fundraising is.
- EA is very fast in terms of throughput for building emails - copying and then adjusting copy is a breeze and saves a lot of time.
- Donor Data is much cleaner in EA due to their robust data systems.
As a consultant for many non-profits, it helps us make better decisions for them. At the end of the day, EA provides us data and information about the success of our campaigns, tests, etc. that help us to understand the different levers that we have and how to use them to maximize the fundraising efficacy of our clients. The data is easy to understand and capture (most of it is automated) which doesn't create a huge burden for complex infrastructure to understand the impact of the actions you're taking.
Do you think Bonterra Development + Digital delivers good value for the price?
Not sure
Are you happy with Bonterra Development + Digital's feature set?
Yes
Did Bonterra Development + Digital live up to sales and marketing promises?
Yes
Did implementation of Bonterra Development + Digital go as expected?
Yes
Would you buy Bonterra Development + Digital again?
Yes