Best Nonprofit CRM Software include:
Nonprofit CRM Software TrustMap
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Nonprofit CRM Software Overview
What is Nonprofit CRM Software?
Constituent Relationship Management (CRM) is similar to Customer Relationship Management. The difference is nonprofits have constituents or stakeholders instead of customers, so they have needs that Customer Relationship Management systems can’t meet. A nonprofit CRM provides an integrated view of all of its constituents, including:
Suppliers and vendors
Program or service beneficiaries
A nonprofit CRM centralizes data from all constituent groups in a single system in order to simplify the process of enhancing relationships with constituents. A nonprofit CRM tracks all constituent activity from emails sent to donations made.
Nonprofits depend on the strength of constituent relationships for their very existence. A nonprofit CRM creates an avenue for maintaining relationships with existing supporters. As nonprofits grow, however, it becomes necessary to reach out to new supporters and donors. Nonprofit Constituent Relationship Management software helps with this as well by running marketing programs to find new donors and other sources of income.
CRM systems are a major component in the professionalization of nonprofits. They help nonprofits employ modern corporate marketing techniques to win support.
Nonprofit CRM Features & Capabilities
Single system of records for all constituent activity
Pledge and grant management
Program or service management
Workflow and task assignment
Pricing for nonprofit CRM software is typically determined by the number of constituents.
For small nonprofits with less than 1,000 constituents, pricing ranges from $39/mo. to $99/mo. Enterprise level plans can run upwards of $5,000/mo. for teams.
Nonprofit CRM Comparison
When considering nonprofit CRM options, consider the following aspects of each product offering.
Marketing Features: While most nonprofit CRM options provide some marketing features, it is only a focus for some. If your nonprofit plans on using a nonprofit CRM to grow your base of constituents, you should select a CRM with a focus on marketing features. Otherwise you may prefer a more affordable solution that is primarily focused on handling existing constituents.
Integrations: Nonprofit CRM systems have various integrations so that they can easily fit into your nonprofits IT infrastructure. When purchasing a Nonprofit CRM, consider what systems your nonprofit uses, and ensure that the CRM you choose offers integrations with your essential systems.
Automation Features: Many nonprofit CRM systems allow for the automation of processes like creating fundraising pages and managing constituents. More advanced automation features are important for larger nonprofits, but they can run up the price of the software. It is worth considering if your nonprofit needs advanced automation features or if you can handle those processes by other means.
Frequently Asked Questions
The number one consideration when purchasing a nonprofit CRM should be the integrations that it offers. A nonprofit CRM will help you nonprofit the most when it integrates easily into your IT infrastructure. Once you have found nonprofit CRM solutions that can fit into your system, you should ensure it has the automation features you are looking for. Additionally, if you want to use your CRM to grow your constituent base, make sure you choose one with marketing capabilities.