Overall Satisfaction with EveryAction
We use EveryAction to manage volunteer recruitment, advocacy actions, fundraising, and primary CRM. It is helpful to have one system for managing supporters that integrates advocacy, volunteer work, and fundraising. We will launch petitions or advocacy tools to provide supporters with a way to take action. Staff and volunteer leads can then measure and evaluate progress toward goals. With the integration of Development and Email/text communication, we are able to shape communication and fundraising asks based on the engagement of supporters in the work.
- Volunteer management
- Fundraising integration & tools
- Online action tools for advocacy (federal and state are strongest)
- Emails to dynamic lists
- Automation functions are good
- Fundraising intelligence features are good
- Local advocacy, school board advocacy
- Better design templates for online action pages. You should be able to change the look and feel more easily without coding… or they should help customers with this
- Clearer communication about available features and costs.
- Better pricing for smaller groups- they are expensive
- More support for onboarding and helping groups use the system most effectively (like setting up codes, revenue streams, reporting, etc) lots of groups underutilize it because of how sophisticated it can be.
- Improved fundraising performance by making it easy to integrate low-dollar fundraising and measure progress.
- Improved advocacy by making it very easy to measure progress toward goals like petitions, emails to targets, calls to targets, tweets at targets, etc. some of the fundraising support is impressive - like modeling people likely to give more, or flagging people dropping off
- Automation and email made it easy to create regular follow up with supporters and measure the results of that work too.
EveryAction needs to do a better job onboarding and supporting customers in setting up and using their tool well. I’ve seen multiple groups struggle with this and witnessed it myself. The whole system is extremely sophisticated and it is only as good as your ability to really leverage all the features well. For example, how you set up codes, create naming conventions for scripts and online actions - or whatever you name it— all have enormous implications for volunteers, organizers, fundraising, comms, etc. It comes as a blank slate so getting things set up well and right for your org takes a minute and EveryAction could do such a better job at helping folks. I tell people to start by considering what they need reporting to look like, what they need to measure, and how granular too. That’s probably the most important question to answer before setting things up.
As I mentioned already it does these things very well. And the fact it integrates these things is important and the value add. The advocacy tracking and volunteer management help enormously but the ability to integrate fundraising and communications make all these things complement each other, which they should.
Do you think EveryAction delivers good value for the price?
Are you happy with EveryAction's feature set?
Did EveryAction live up to sales and marketing promises?
Did implementation of EveryAction go as expected?
Would you buy EveryAction again?
When we have had to rapidly deploy advocacy actions and measure progress forward specific goals it has been great. The ability to integrate email and fundraising to support that work is also great. Making it easy for staff and volunteers to follow up and engage people works well too. The biggest challenge has been weak support for local advocacy. School boards and some local data aren’t available, and custom targets aren’t sufficient when trying to support statewide work. It might be okay on a county-by-county basis but still, the lack of school board data is a problem. The other challenge is the out of the box tools don’t look great unless you embed them with code on your current website. Depending on what that is it might be a challenge. We use WordPress and regularly embed actions and forms and it works well. I previously had a problem embedding them in Wix and square space because it would strip codes that help us track information.