Clunky UI. Strong analytics.

Ability to do re-mailing just from the initial send. If we sent an email to a consumer who had abandoned their shopping cart and that consumer had not opened the email 24 hours later, we send another email with a different call to action, or a different subject line. In order to do this, we have to re-create the campaign - we have to pull a list and essentially recreate the campaign manually.

Drip campaigns are also manual and require another datafeed and data extension; they can't be based on opens/clicks or specific subscriber behavior.For example, if someone signs up on our website and receives a welcome email It might include an incentive to purchase like free shipping. If they dont use the offer or don't click through the email, they get another email within a week, perhaps showcasing other products. In other words, emails are sent in a drip sequence based on consumer behavior to prompt primary or secondary purchase. This all has to be managed manually. We pull a report, take all the contacts who have not taken any action, upload a new email file and re-create a new email. This is very time-consuming.