Salesforce Marketing CloudFormerly Pardot, Evergage, ExactTarget, MyBuys, Datorama, etc.
Starting at $1,250 per month per installation
View Pricing Overview
What is Salesforce Marketing Cloud?
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
Learn from top reviewers
How Salesforce Marketing Cloud Differs From Its Competitors
Awards
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Pricing
Account Engagement
$1,250
Cloud
per month
Engagement
$1,250
Cloud
per month
Intelligence
$3,000
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.salesforce.com/products/mar…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $1,250 per month per installation
Product Demos
Pardot Engagement Studio: How-to Demo
YouTube
How to Use Pardot Salesforce Engage
YouTube
Pardot Demo: A Pardot Introduction for Beginners
YouTube
Pardot Marketing Automation Demo
YouTube
Inspire Meaningful Moments Through Salesforce Marketing Cloud | Salesforce Demo
YouTube
Salesforce Marketing Cloud Account Engagement: B2B Marketing Automation Overview Demo
YouTube
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud is a marketing platform that helps companies of all sizes get to know their customers through unified profiles, personalize offers across any channel with AI, and build lasting relationships that drive business growth. Marketing Cloud provides data that is actionable, personalization that scales, and marketing that is connected.
Salesforce Marketing Cloud Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
- Supported: Third-party software integrations
Salesforce Marketing Cloud Screenshots
Salesforce Marketing Cloud Integrations
Salesforce Marketing Cloud Competitors
Salesforce Marketing Cloud Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Mobile Web |
Supported Countries | All |
Frequently Asked Questions
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
Salesforce Marketing Cloud starts at $1250.
Adobe Marketo Engage, HubSpot Marketing Hub, and Act-On Software are common alternatives for Salesforce Marketing Cloud.
Reviewers rate Integration with Salesforce.com highest, with a score of 8.5.
The most common users of Salesforce Marketing Cloud are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews From Top Reviewers
(1-5 of 311)
My review of Pardot
Rating: 6 out of 10
August 28, 2024
RN
Vetted Review
Verified User
1 year of experience
- Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
- Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
- Pardot has the ability to have multiple lead scoring models run at the same time.
Cons
- I would wish for them to improve the email editing, they have a very protected feature which makes editing sometimes harder to use than other tools. This is safe on one hand, but on the other hand its sometimes harder to use.
- I would wish for them to improve the ease of use when it comes to user management and what roles in this can and can not do in the sense of their rights.
- I would wish for them to improve the landing pages, they are not as advanced with their landing page coding and css as other marketing automation tools.
A marketing managers best friend.
Rating: 10 out of 10
August 27, 2024
JC
Vetted Review
Verified User
2 years of experience
- Uploading and storing data.
- Easy to manage multiple users.
- Easy data analytics.
Cons
- Relatively steep learning curve for those with no experience.
Pardot is a Powerful Marketing Automation Tool for Beginners to Pros
Rating: 8 out of 10
August 26, 2024
CW
Vetted Review
Verified User
4 years of experience
- Automate demand generation programs across multiple marketing channels, both traditional and digital
- Provide valuable reporting and tracking to measure program efficiency and efficacy
- Arm small marketing teams with powerful, easy to use tools to act as modern marketers utilizing the best in current marketing automation technology
- Training and helpful resources are abundant and the Pardot community is a growing source of support and hub for marketing ideas
Cons
- Although not currently disruptive to our programs, send/action run times across assets and automations can delay campaign execution for those campaigns that come up last minute and need to launch ASAP
- Although reporting continues to improve, we typically utilize reports in Salesforce as well as Pardot to show results and trends across campaigns
AI powered marketing decisions, improved market growth - Salesforce Marketing Cloud
Rating: 9 out of 10
September 26, 2024
AM
Vetted Review
Verified User
1 year of experience
- Customer journey mapping
- Customised emails
- Templates tailored to customer and organisation requirements
- data visualisation
- Reporting
- Statistical analysis
Cons
- The UI can be made more modular
- Costing of the paid features can be reduced
- Performance of the platform during peak hours can be improved
Salesforce Marketing Cloud a Future-proof Solution
Rating: 10 out of 10
August 29, 2024
Vetted Review
Verified User
6 years of experience
- Data ingestion
- Multichannel Journeys
- Personalisation
- Data Transformation
Cons
- Complicated user interface
- Detail of error reporting is poor