ExactTarget Email & Web Review
November 14, 2013

ExactTarget Email & Web Review

Jono Smith | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Email
  • Web

Overall Satisfaction

  • Simple email marketing campaign creation & management.
  • Easy landing page creation & management.
  • Strong Salesforce.com integration.
  • Simple reporting interface.
  • Highly responsive and helpful customer service team--among the best software customer service I've ever experienced.
  • Very attentive account management team.
  • Fast implementation and go-live.
  • We left ExactTarget for Marketo because of their lack of marketing automation functionality. However, this has since been addressed with their acquisition of Pardot.
  • We had a relatively small list (under 15,000) and needed an easy and affordable way to grow our list, create email campaigns, and launch landing pages. ExactTarget was a very effective solution for our small business in meeting these goals.
We cancelled our subscription and moved to Marketo because at the time ExactTarget did not have marketing automation functionality. Given ExatTarget's acquisition of Pardot, and Salesforce.com's acquisition of ExactTarget, it's unlike I would make the same decision today.
To echo my comments from my Marketo review, remember
that marketing automation is a strategy first and a tool second, and
that it is different for every organization based on your unique needs,
objectives, and technology environments. Before you begin searching for a
solution, gather the stated requirements of the prospective users of
the marketing automation solution--each requirement should be necessary,
verifiable, attainable, unambiguous, complete, consistent, traceable,
concise, and uniquely identifiable. As the project manager, it's your
job to distinguish “stated” requirements from “real” requirements. It's
also important to identify the specific ways marketing automation will
benefit your organization compared to the current processes, or compared
to implementing an alternative solution or existing solution. I recommend thinking of the benefits of a marketing
automation solution in terms of three main categories: 1) business
process efficiency improvements; 2) strategic benefits that are less
tangible, but nonetheless important to the organization; and, 3) cost
savings (if applicable).


The customer support was always first-class: detailed, knowledgeable, and fast.
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
Yes - Resolution handling was always very effective.
We had a major, self-inflicted hiccup with our ExactTarget-Salesforce.com integration. ET exceeded my expectations in their resolution handling.