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Facebook for Business Why Use Anything Else?
March 23, 2017

Facebook for Business Why Use Anything Else?

Susie Gasparovic MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook for Business

I use Facebook to grow and engage my audience. I love to share my blog posts and other people's posts in order to provide value to my audience and also my clients and prospects. It is a great way to gain exposure and share ideas and best practices. It is a great way to showcase your work.
  • The ability to do live videos.
  • Easy to post your own blogs and share other people's blogs.
  • Facebook ads are a great way to gain exposure and increase your audience.
  • Facebook ads control center can be quite complicated, could be simplified.
  • Quite difficult to copy an ad without having to do it all over again.
  • It can get expensive to run ads for long periods of time.
  • Incredibly positive impact.
  • Has helped me grow my business tremendously especially integration with GoToWebinar.
  • Unfortunately there are negative trolls out there and the more you put yourself out there you open yourself up to their negativity but that is just part of doing business.
  • Allowed me to have a global reach and grow my global audience.
Facebook is one of the BEST platforms there is. I also use Instagram but it doesn't do all the things Facebook does but now you can integrate your ads with Instagram as well which is a nice tool. Facebook is the leader in this type of platform and I trust the integrity and evolution of the company. They are innovative, competitive and they provide a solid platform to engage and interact with a global audience. I also use Pinterest for business but I find it a bit complicated and overly difficult to figure out. So I stick with what I know.
It is excellent for building your audience and marketing your business. If you learn how to run ads properly, it is really an amazing way to gain a lot of exposure to the world very quickly and not just a small demographic. I think any sized business can benefit from Facebook for business. Clients, prospects and people want to see you on social media interacting with them and having a presence. If you want live interaction like a seminar, it is not the best platform. I love teaching live events and seminars because there is so much energy in the room and you can interact with your audience. Facebook live is quite good too but it doesn't always convey the message like a live event does.