Facebook for Business: The Backbone of Marketing on Facebook
March 22, 2017
Facebook for Business: The Backbone of Marketing on Facebook
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Facebook for Business
We primarily use Facebook for Business to create and run multiple ad accounts. We have access to our clients' and partners' Facebook Business accounts. We set up ads and execute ad campaigns. We add and remove permissions for individuals on pages and ad accounts. We set up ad accounts and manage the billing.
- Facebook for Business is great for companies that need access to multiple pages and ad accounts.
- Facebook for Business lets you monitor and control your pages without having to sign into the consumer end and get distracted by your personal feed.
- Facebook for Business is great when working with marketing agencies or as a marketing agency on behalf of your clients.
- They just recently updated the user interface, but it still looks very engineer designed. It's not pretty or user-friendly. They could do a complete overhaul of it and make it look so much nicer.
- They can work on creating an app for phones and tablets. Right now I have to jump between several apps to accomplish what needs to be done.
- They could create better reporting. The graphs now are super simple and don't really provide the most important data. You have to visit several layers or pages to see the information you want.
- Since Facebook for Business is free, any positive impact is an ROI. It doesn't take much time to learn how it works and there are plenty of help articles and tutorials. I would say it is well worth using.
- Facebook for Business has helped me to run and manage marketing campaigns on multiple Facebook pages with ease.
- Facebook for Business allows for multiple user management for Ad Accounts and Page admins.
Facebook for Business is the online software or app that was made for Facebook by Facebook. The other services I mentioned above are not quite competitors but are tools that are built to help the end user accomplish similar tasks using Facebook Pages and Facebook Ads. I find that Facebook for Business allows you to get what you need done with out the distraction of your personal Facebook Account.
Using Facebook for Business
2 - The people in my organization that use Facebook for Business are myself and my assistant. We use it to manage our own Facebook Pages and Facebook Ad Accounts as well as the Pages and Accounts of our clients. I have also partnered with other Facebook for Business accounts and have run successful marketing campaigns together.
2 - To use Facebook for Business, you need to have a basic understanding of how Facebook works. Once you understand how Facebook is structured, it is much easier to accomplish your tasks. Facebook for Business allows you to manage your pages and Ad Accounts without being distracted by your personal news feed.
- Facebook Ads
- Facebook Pages
- Facebook Ad Account Billing
- We have been able to take over or co-manage pages and ad accounts without being too obtrusive in the client's day to day operation.
- It helps that you don't need to see your personal feed to operate Facebook for Business.
- We have been able to bring on and remove partners and virtual assistants as needed.
- If they create an app for your phone, we would use that.
- If they would allow you to manage groups from Facebook for Business, then we could definitely use that.
- They should create tools that Hootsuite, Buffer and Sprout Social have for scheduling etc.