TrustRadius
Facebook Grows Your Company the way you want
https://www.trustradius.com/social-media-advertisingFacebook for BusinessUnspecified8433101
Natasha Thompson profile photo
December 08, 2017

Facebook Grows Your Company the way you want

Score 10 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Facebook for Business

It was developed in an effort to reach prospective customers nationally as well as globally in a much more efficient manner. I was the only person that used this platform to put our product in the spotlight to increase sales. It addressed the previous problem of having to manually compile call lists to reach out to law enforcement entities and present the benefits of the product to people with purchasing decision power. It also helped greatly by being able to post content relevant to the end user's typical use of the products through short creative posts including demo videos of the product in action.
  • You can create target audience groups based on a variety of selected profile indicators to compile robust lists of potential customers to share content with.
  • You can analyze the Facebook insights which include data analytics that reveal what posts, content, videos are working to gain attention, followers, likes and also what is not working, and also show when the best times of day are to post content according to when Facebook users typically viewed the content
  • You can create marketing campaigns including giveaways, raffles, surveys etc... to keep your audience engaged and also collect profile data.
  • You can create, publish and track ads in Facebook and decide how much to spend or see how much it would cost to reach your intended target audience lists.
  • You can also choose to not allow users posts, comments etc... without prior approval first.
  • Build a relationship with your intended target audience using engaging content that appeals to one of their primary emotions.
  • I would like to be able to break down the target audience selections even further.
  • Not being able to like user profiles can make it hard to find a particular profile again
  • Make it easier to sell right from the Facebook page itself
  • prior to beginning the facebook business page RFQ's came in to the office at an average of 7 per week, following the development of the facebook page average grew to 35 per week.
  • Sales nearly doubled in less than 18 months, and again doubled in the next year
  • International distribution sales relationship were formed due to the product demos on Facebook
  • We increased revenue so much that the company allowed us the funding to redesign the website, redevelop the product to upgrade many key features, begin the branding of all our materials for shipping, and tech documents, youtube channel etc...
  • Instagram, YouTube, Twitter, Google+, LinkedIn and Pinterest
Facebook for business stacks up against them because it has the furthest reaching arms that include people from every walk of life, and every generation of people. It has the ability to gain the most attraction the fastest. The capabilities of the data analytics is truly remarkable. And the varying options for pricing on publishing ads can be customized to work virtually any budget. Also, it has the most extensive training videos that make it easy to learn how to use the site to the fullest capabilities.
Appropriate: New business trying to put their services offered out there. Especially like recreational classes for children, adults, etc...Also, if there is a goal to reach out to people on national or an international level this would be the right place to start

Not appropriate: I'm having a hard time thinking about a scenario that would not be appropriate here and I am coming up short.

Using Facebook for Business

1 - business development manager
1 - ability to learn through videos, ability to analyze data insights, ability to create content daily.
  • ad creation and publishing
  • create target audience lists to network with
  • the extensive networking opportunities to reach potential customers that you otherwise would not know existed
  • ability to create ads on a limited budget
  • forming positive relationships with people, businesses, organizations
  • sharing video clips to reach people with busy lifestyles
  • holding a giveaway raffle that generated 400+ new prospects.
  • attracting the attention of organizations willing to support the purchase of those in need of the product
  • being able to identify what content is working and when the best days, times to schedule posts
  • selling directly from the facebook page landing
  • being able to connect business, contacts to one another
  • to further increase exposure in record time
because simply put.....it works!

Evaluating Facebook for Business and Competitors

  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Analyst Reports
reaching much further than had ever been done before in respect to prospects and at record speed
I would not change my evaluation and selection because it is the most used site globally

Facebook for Business Implementation

Take all of the training offered through Facebook first before attempting to create a page on the platform. Learn all of the capabilities available to you. Learn about the different types of audiences who might be interested in seeing your page. Create short video clips as though they are viewed at a much higher rate than anything else. Offer free giveaways or raffles to further build to your list of prospects and drive traffic to your website
Change management was a small part of the implementation and was well-handled
  • Internal issues with not being allowed to access Facebook due to internal server restrictions because our company executives did not see the value in developing the social media presence until they saw the results.

Facebook for Business Support

Because they have really thought ahead and made all the help content very simple to understand and the training videos were very detailed.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
No - I never needed it. I rarely even needed general support because their help pages and how-to-videos were put together so well I usually was able to find out what I was looking for through those tools.
Yes, I learned how to get the most out of my money for publishing ads and was able to see the results through increase customer awareness and increased sales and revenue.

Using Facebook for Business

I gave it this rating because it is so easy to learn to use and you are able to grow a following quickly by knowing when to post and who to post to or how to get in front of those prospects easily, and using those prospects to reach even further without any additional processes on your end through the sharing from your engaged readers.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Lots to learn
  • creating your Facebook page
  • creating engaging content
  • compiling useful target audience lists
  • none that I found
Yes - like a charm. It is so easy to use. It makes staying engaged with customers and being able to respond immediately to questions, comments, concerns a realistic goal