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#1 social platform
January 31, 2018

#1 social platform

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook for Business

Facebook for business lets us reach a very specific demographic for each client's FB page. It's the biggest social platform and it offers the easiest targeted audience even with a limited budget. It's an easy platform to use, at least for the basics. The iPhone app also comes in very handy if a post / boost / ad needs to be adjusted.
  • Cost effective in reaching a targeted audience
  • Easy to use platform
  • Offers great insights - including comparisons to competitors
  • Can easily be shared with team and offers different access levels
  • Scheduling posts in advance offers an overview of coming campaigns
  • Keeps budgeting easy to track
  • The ever changing algorithms can be a challenge to keep up with
  • Along with Instagram Facebook offers the best ROI on social media for us and our clients
  • The easily targeted campaigns work well and are easy to set up.
  • It requires monitoring and a schedule of posts/ads to be effective - it's not a platform you can "leave alone"
Facebook is still the #1 platform. We work on all the major social networks but you cannot avoid Facebook.
Most business can benefit from a Facebook page. It's the no 1 social platform we recommend, along with Instagram. The integration between the two works well too and ads can be shared on both networks. It offers great ROI if campaigns are targeted right.