1. Home
  2. Social Media Management Tools
  3. Meta Business Suite Reviews
  4. User Review of Meta Business Suite
Facebook - Great if you target well!
July 14, 2018

Facebook - Great if you target well!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook for Business

Facebook for Business is currently being used across a variety of clients, in my case a travel and events client. We use it to firstly build brand awareness, as this can directly feed into our PPC campaigns and also to create leads and last touch conversions. Facebook's detailed targeting allows us to place adverts in front of users who have interests that directly correlate to our clients.
  • Facebook has a very good targeting segments, that allows you to target users who have interests that range from bicycles to specific universities, to the level of affluence a family / individual may have.
  • Variation in advert types, which range from a static image, video, carousel (multiple images) 360 videos and more, all of which have pros and cons and provide varying levels of engagement.
  • Retargeting works very well on Facebook. You are able to utilise CRM lists, visitors on site with its own Pixel and even users who have engaged with previous posts, all of which helps with planning for future campaigns.
  • I would like to see frequency caps for all types of campaigns, as, as far as I am aware, this is only available for Brand Awareness campaign types.
  • I feel if you want to upload multiple adverts at a time it can be cumbersome. I would like to see this improved with maybe room to upload multiple images in upload sheets
  • Facebook has driven a lot of leads for our travel client, that we can retarget to lower down the funnel
  • They can drive a lot of brand awareness that then leads to an increased search volume for your PPC campaigns
  • If your targeting is done right, you can drive a lot of conversions with a decent ROI
LinkedIn and Facebook, even though are both social media companies, have slightly different audiences. LinkedIn is more professional, and is more suited for clients that are more working in terms of B2B or looking to target those who work in specific industries. We use this more for our business or executive related events, such as events related to Fintech.
Facebook is well suited if you are a smaller or a lesser known company and you are looking get more brand awareness, to expand your horizons and audiences. With its various creative and targeting types, you can get the word out easily. It may not be so suited if you are a company that knows your audience may not be so suited to social media.