Facebook for Business as an asset and a service
Overall Satisfaction with Facebook for Business
At my company, we utilize Facebook for Business to not only help to market our company, but we also manage other businesses and clients social media accounts and use Facebook for Business. By using Facebook for Business we are able to effectively post and market content to potential clients as well as extend our reach and the reach of our clients as they expand their companies. We are also able to track our results and specifically target areas we see that need to grow or have potential to expand.
Pros
- I love the ability to easily target specific demographics and areas and I think that Facebook Business really does this well.
- I also really like the ability to track my results very quickly and to see them in real time.
- Setting up an ad campaign on Facebook really couldn't be easier, and I think that the interface works very well even on mobile devices.
Cons
- There are times when I am unable to get tabs to load in the analytics so more consistency in the realm would be nice.
- I also think it would be great to have a suggestion engine for targeting and for how best to target certain demos.
- With our business, it has been great to target certain demos and it has really helped us to grow our reach.
- Our company using Facebook for Business has really helped us to expand and grow without a ton of learning needed on our end for the software.
- Once we started using Facebook for Business for our clients we expanded quicker and by adding services to market using the platform we have grown more than we ever did before.
Facebook for Business was the one and only marketing platform we looked at because the majority of our clients use Facebook exclusively and want to reach that audience and the area we are in is largely Facebook oriented. Because of this we have not done a lot of research or looked into other platforms.
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