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Great for my digital marketing agency!
February 10, 2020

Great for my digital marketing agency!

Dan Hanna | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook for Business

I use Facebook for Business to market my digital marketing company. I also use it to market my clients' local businesses. It makes it super easy to keep every Facebook ad in one place. The user interface is very easy to use and it is relatively easy to teach other people how to use the software and run their own ads.
  • Allows all ads to be shown in one location.
  • Allows you to select the exact demographics.
  • The interface can use an update.
  • The training for it can be confusing.
  • It has had a positive ROI by helping reach the right people.
  • By selecting the right demographic, you reach people who have money to buy the product you're selling.
I prefer Facebook for Business as it seems to be a more effective way to market to my customer base. I do slightly prefer the user interface on Google Ads, however I get better results with Facebook for Business. It allows for far more creativity with designing the ad. Also, most of my target market uses Facebook.
I like its ability to target multiple different demographics at the touch of a few buttons, while putting different types of creative ads in front of different people to gauge what the audience likes. I also liked the ability to edit the ads as they were in play, which meant you could assess how changes were received more quickly than having to wait for feedback through other measures.