Great Tool if it Fits Your Use Case
March 06, 2020

Great Tool if it Fits Your Use Case

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook for Business

We use it to manage our Facebook and Instagram profiles, as well as our Facebook ad accounts. Only our social media team uses it. It's nice in that it streamlines our workflow when managing many different profiles. It also allows us to see everything at a glance and easily manage user permissions.

Pros

  • It is great for managing user permissions. We obviously don't want every team member to have admin access to the pages and ad accounts that we manage.
  • It streamlines our workflow by pulling all the various profiles and ad accounts into a single dashboard.
  • We're able to manage Facebook pages without distractions.

Cons

  • The interface takes some getting used to. It is not always intuitive.
  • It can be a bit buggy, but it has certainly improved over time.
  • It can help lower expenses because workers can be more efficient.
  • Facebook ads can be very powerful for driving traffic and increasing exposure.
There's nothing else like native Facebook Business Manager. Some 3rd party tools perform certain tasks more efficiently, but they aren't free.
It really just depends on your use case. If you are a business and want to run ads on Facebook then you'll definitely want to use Facebook Business Manager. If you are in charge of managing multiple Facebook pages for your company, then again, you'll want to use this tool. If you only have a personal Facebook profile or you just have a small Facebook page representing your personal blog or something like that, then you don't necessarily need Facebook Business Manager.

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