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Facebook ads are best for ROAS/Scale.
May 03, 2021

Facebook ads are best for ROAS/Scale.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook for Business

We manage $2-3M a month in ad spend through Facebook Business Manager. It's been the best performing acquisition channel for our Ecomm business. It is mostly used by the digital team.
  • Social Media Insights
  • Ad Reporting & Optimization
  • Ads Insights and Targeting
  • Ads Access for Influencer Accounts
  • More creative tools at the ad level for reformatting videos or graphics
  • More audience insights - pyschographic or behavioral
  • Better automated rules for ads management
  • Ads Manager
  • Business Manager - Account Access
  • Catalog Manager for dynamic ads
  • It drives over 60% of our online sales
  • The ROAS is high and focused on new customer acquisition
  • We've grown our IG to over 2M followers
Facebook for Business has the best self-serve interface. It copied the capabilities and structure of Google and then surpassed it. They are the pioneers in the industry and the first to become compliant with iOS14.5, CCPA, GDPR and any other new regulations. We've found it hard to grow any other channel at the same rate and with the same return.

Do you think Meta Business Suite delivers good value for the price?

Yes

Are you happy with Meta Business Suite's feature set?

Yes

Did Meta Business Suite live up to sales and marketing promises?

Yes

Did implementation of Meta Business Suite go as expected?

Yes

Would you buy Meta Business Suite again?

Yes

There is not better place for online advertising, they have a powerful algorithm for conversion optimization and competitively priced ad inventory than you'll find anywhere else. We haven't been able to find a platform with better ROAS and scale to date.