Item: Meta Business Suite
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We're pretty active on Facebook through both organic posting and social ads. We use Facebook for Business for both. Facebook's newer tool for businesses, Creator Studio, is so helpful for organic posting. We use it for Facebook and Instagram. It's great for scheduling posts, posting IGTVs, etc. We also use Facebook's A/B testing tools, to create mock up of ads, etc.

Pros and Cons

Creator Studio is a great tool for scheduling and tracking analytics
Helpful when you manage multiple accounts
Targeting to a specific audience

It's always changing - can be hard to keep up with everything
Ad Manager is decently confusing
It's not always clear why ads aren't approved

Most Important Features

Facebook Insights
Creator Studio
Ad Manager

Return on Investment

Increased efficiency with collecting insights
Better at targeting the right people
Improved organization and could get rid of other social scheduling tools

Key Insights

Do you think Meta Business Suite delivers good value for the price?

Yes

Are you happy with Meta Business Suite's feature set?

Yes

Did Meta Business Suite live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Meta Business Suite go as expected?

Yes

Would you buy Meta Business Suite again?

Yes

Likelihood to Recommend

Facebook for Business is necessary if your business has a Facebook or Instagram page -- so almost always. To effectively market on either, you need to use Facebook for Business. It makes organizing your content easy, plus it has great insights to see how you can improve your marketing. Facebook for Business is also great at promoting specific events.

Facebook is less helpful for B2B companies.

Efficient, but not user friendly

Overall Satisfaction with Facebook for Business