Efficient, but not user friendly
May 24, 2021

Efficient, but not user friendly

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook for Business

We're pretty active on Facebook through both organic posting and social ads. We use Facebook for Business for both. Facebook's newer tool for businesses, Creator Studio, is so helpful for organic posting. We use it for Facebook and Instagram. It's great for scheduling posts, posting IGTVs, etc. We also use Facebook's A/B testing tools, to create mock up of ads, etc.
  • Creator Studio is a great tool for scheduling and tracking analytics
  • Helpful when you manage multiple accounts
  • Targeting to a specific audience
  • It's always changing - can be hard to keep up with everything
  • Ad Manager is decently confusing
  • It's not always clear why ads aren't approved
  • Facebook Insights
  • Creator Studio
  • Ad Manager
  • Increased efficiency with collecting insights
  • Better at targeting the right people
  • Improved organization and could get rid of other social scheduling tools

Do you think Meta Business Suite delivers good value for the price?


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Did Meta Business Suite live up to sales and marketing promises?

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Facebook for Business is necessary if your business has a Facebook or Instagram page -- so almost always. To effectively market on either, you need to use Facebook for Business. It makes organizing your content easy, plus it has great insights to see how you can improve your marketing. Facebook for Business is also great at promoting specific events.

Facebook is less helpful for B2B companies.