Item: Google Campaign Manager 360
Rating: 9
Author: Ouali Benmeziane

Overall Satisfaction with Google Marketing Platform (formerly DoubleClick)

Use Cases and Deployment Scope

At WebCongress, we have been using Google Marketing Platform for a long time now. We do a lot of consulting and training around all Google tools for our clients, mainly enterprise-size companies.

Pros and Cons

Pros

Get the best insights from our platforms.
Integrates all Google tools, data, and our websites.
Great optimization solutions and dashboards.

Cons

Some optimization features are missing that you can find at other tools.
Improve the integration with other platforms.
Analytics is a bit complex to navigate and some aspects are confusing.

Return on Investment

It's very positive ROI for us, since we use it to manage all our campaigns, data, and cross check information with other solutions.
It helps us optimize our campaigns and content.

Alternatives Considered

We use all Google solutions, but we've tried to use other solutions to display ads, manage, and optimize our services. Google offers a complete suite of solutions and great and smooth integration.

I think today, where all businesses should organize & track their data, create smart dashboards, and constantly find opportunities to improve their web/app/conversions, all kinds of businesses should integrate Google Marketing Platform.

Google Campaign Manager 360 Feature Ratings

Comments

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WebCongress recommends Google Marketing Platform if you want to get the most out of your campaigns!