WebCongress recommends Google Marketing Platform if you want to get the most out of your campaigns!
October 04, 2019

WebCongress recommends Google Marketing Platform if you want to get the most out of your campaigns!

Ouali Benmeziane | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Marketing Platform (formerly DoubleClick)

At WebCongress, we have been using Google Marketing Platform for a long time now. We do a lot of consulting and training around all Google tools for our clients, mainly enterprise-size companies.
  • Get the best insights from our platforms.
  • Integrates all Google tools, data, and our websites.
  • Great optimization solutions and dashboards.
  • Some optimization features are missing that you can find at other tools.
  • Improve the integration with other platforms.
  • Analytics is a bit complex to navigate and some aspects are confusing.
  • It's very positive ROI for us, since we use it to manage all our campaigns, data, and cross check information with other solutions.
  • It helps us optimize our campaigns and content.
We use all Google solutions, but we've tried to use other solutions to display ads, manage, and optimize our services. Google offers a complete suite of solutions and great and smooth integration.
I think today, where all businesses should organize & track their data, create smart dashboards, and constantly find opportunities to improve their web/app/conversions, all kinds of businesses should integrate Google Marketing Platform.

Google Marketing Platform Feature Ratings

Ad campaign creation
8
Ad deployment
8
Display advertising
8
Ad display and retargeting segmentation
9
Sequence targeting
9
Data Transfer
7
DSP integration
8
Ad dashboards
7
Ad performance reports
7
Ad conversion tracking
8
Ad attribution reporting
8
Cross-channel ad management
7
Ad forecasting and optimization
9