Overall Satisfaction with Google Marketing Platform (formerly DoubleClick)
At WebCongress, we have been using Google Marketing Platform for a long time now. We do a lot of consulting and training around all Google tools for our clients, mainly enterprise-size companies.
- Get the best insights from our platforms.
- Integrates all Google tools, data, and our websites.
- Great optimization solutions and dashboards.
- Some optimization features are missing that you can find at other tools.
- Improve the integration with other platforms.
- Analytics is a bit complex to navigate and some aspects are confusing.
- It's very positive ROI for us, since we use it to manage all our campaigns, data, and cross check information with other solutions.
- It helps us optimize our campaigns and content.
We use all Google solutions, but we've tried to use other solutions to display ads, manage, and optimize our services. Google offers a complete suite of solutions and great and smooth integration.