Item: Google Marketing Platform
Rating: 9
Author: Verified User

Overall Satisfaction with Google Marketing Platform (formerly DoubleClick)

Use Cases and Deployment Scope

We use Google Marketing Platform within my team. It's great. We use this daily to set up ad campaigns and track their progress in addition to pulling analysis on how the campaign ran.

Pros and Cons

Pros

Trafficking ads
Allowing us to seamlessly upload content into the system.
Make quick edits to content without having to start the whole process over.
You can easily pull reporting within the system and make it customizable.

Cons

Small tweaks would be helpful. My team does not use some sections of Google Marketing Platform so having the ability to hide those areas would be nice.
In the geo-targeting, you have to type out United States every time instead of it auto-filling.

Return on Investment

It allows us to show our clients positive reporting on how their ad campaign is doing.
We can give valuable insight into ad campaigns during and after they have completed their run. Creating a positive relationship between clients.

JWPlayer is great to upload videos and pulling video-metrics. We can easily copy a link to connect JWPlayer videos into Google Marketing Platform but you cannot solely use JW to run ads—just our videos and separate video reporting.

Likelihood to Recommend

It's great for anyone trying to traffic their ads. You can also customize things within the system if you have a tech team to support that. This would be less appropriate if you are not working in ads and you're working on social platforms.

Google Marketing Platform Feature Ratings

Comments

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Google Marketing Platform makes life easy!