Google Marketing Platform makes life easy!
October 02, 2019
Google Marketing Platform makes life easy!
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Marketing Platform (formerly DoubleClick)
We use Google Marketing Platform within my team. It's great. We use this daily to set up ad campaigns and track their progress in addition to pulling analysis on how the campaign ran.
- Trafficking ads
- Allowing us to seamlessly upload content into the system.
- Make quick edits to content without having to start the whole process over.
- You can easily pull reporting within the system and make it customizable.
- Small tweaks would be helpful. My team does not use some sections of Google Marketing Platform so having the ability to hide those areas would be nice.
- In the geo-targeting, you have to type out United States every time instead of it auto-filling.
- It allows us to show our clients positive reporting on how their ad campaign is doing.
- We can give valuable insight into ad campaigns during and after they have completed their run. Creating a positive relationship between clients.
JWPlayer is great to upload videos and pulling video-metrics. We can easily copy a link to connect JWPlayer videos into Google Marketing Platform but you cannot solely use JW to run ads—just our videos and separate video reporting.