Google Marketing Review
October 07, 2019

Google Marketing Review

Anonymous | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Marketing Platform (formerly DoubleClick)

Our media division uses DCM to produce ad tags for our partners/publishers and to measure conversions via floodlight. We're also connected to Google Ads and use DCM as the reporting portal for both display and search campaigns. We're also using click trackers to track clicks on social media campaigns as well.
  • Super granular reporting.
  • Seamlessly connects with other Google products.
  • Lots of delivery options for ad serving.
  • Clunky interface - Still angry that DFP got a facelift years ago but DCM looks the same as it always has. It makes trafficking awkward and time-consuming.
  • Need more "Edit Multiple" options for making campaign adjustments.
  • The help section is atrocious, as is trying to get support from the team. But if you've ever worked with Google, that won't be a surprise.
  • DCM allows us to provide the sort of service that is expected in this day and age, nothing more, nothing less. I'd say the positive impact is that it allows us to run ad campaigns (which is what we do) but I don't see any functionality that goes above and beyond.
If you're working in a smaller agency and need a tool for trafficking ads and sending tags to publishers, DCM is a great choice because it's so widely used. However, the lack of support and updates over the years definitely shows and makes me wonder if there are newer, stronger options available out there.

Google Marketing Platform Feature Ratings

Ad campaign creation
Ad deployment
Display advertising
Ad display and retargeting segmentation
Sequence targeting
Data Transfer
DSP integration
Ad dashboards
Not Rated
Ad performance reports
Ad conversion tracking
Ad attribution reporting
Cross-channel ad management
Ad forecasting and optimization