Fantastic ad manager for advertisers
October 08, 2019
Fantastic ad manager for advertisers
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Marketing Platform (formerly DoubleClick)
We prefer to use it over other media marketing platforms because of it's easy, well documented and professional support. As advertisers, we upload the media that gets pushed to creative and it is much easier to do it on Google Marketing Platform than on Sizmek. This allows us to document and keep track of creative and ensures that when we push it to the advertisers or buyers, that our packages are accounted for, rather than lost in email threads.
- Preview links are very helpful and easy to generate for previewing single or groups of media. You can even preview them inside of websites so get a better understand of how the ad interacts with the rest of the content around it.
- It also allows you not only to track display media but search as well. Being a Google company consolidates both display and search invoices for clients together which makes it easier for billing purposes.
- Able to exclude poor performing sites.
- Some of the bid strategies can be a bit confusing in regards to how they're working.
- One issue I often run into with Google Marketing Platform can be the editing tool in management. This tool allows you to update a number of things from placement or creative name to the landing page the creative should drive to.
- We're able to quickly and systematically push ads out to our clients. We don't have to worry about getting specs for all the different ad servers. Having it all in one location saves a lot of time.
- The reporting format and flexibility has without a doubt increases the overall workflow efficiency, enabling vendors to spend less time filling out forms and more time selling.