Item: Google Search Console
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We use Google Search Console to get a sense of search terms the market is using.
This guides us in our website SEO, producing better copy for the landing page and even coming up with specific sub-pages for different industry customers.
We also use Google Search Console's data when we originate keywords for our SEM campaigns.

Pros and Cons

Keyword insight
CTR

Data takes some time to come thru (at least 2-3 days delay iirc)

Return on Investment

Sharpened SEO & website copy
Guided SEM

Alternatives Considered

I don't know other such tools.

Key Insights

Do you think Google Search Console delivers good value for the price?

Yes

Are you happy with Google Search Console's feature set?

Yes

Did Google Search Console live up to sales and marketing promises?

Yes

Did implementation of Google Search Console go as expected?

Yes

Would you buy Google Search Console again?

Yes

Likelihood to Recommend

Google Search Console is easy to use & set up. Insight is useful so as to sharpen SEO & SEM.
Great for a small team where decisions to pivot can be made quickly.
Useful as part of the larger Google toolset. E.g. we use Google Search Console together with Google Analytics, Google Ads etc. to guide our work

Google Search Console is easy to set up. Instrumental in guiding our SEO/M. No longer a shot in the dark!

Overall Satisfaction with Google Search Console