Google Search Console

Score8.9 out of 10

247 Reviews and Ratings

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What is Google Search Console?

Google Search Console is a search engine optimization software solution offered by Google.

Categories & Use Cases

Integration with web analytics tools
The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).
Category average: 8.7
Social SEO
The tool tracks social mentions and backlinks and their impact on SEO.
Category average: 7.2
Multi-domain support
For SEO agencies, the tool allows users to track multiple domains in one instance.
Category average: 8.6

Page grader
The tool scores each page of your website for SEO.
Category average: 7.9
Competitive analysis
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
Category average: 8
Task management
Users can track and manage the tasks associated with SEO.
Category average: 6.8

#1 most frequent

Professional, Scientific, and Technical Services

29.9%

4,599 installations of 15,389

#2 most frequent

Information

14.0%

2,155 installations of 15,389

#3 most frequent

Manufacturing

8.1%

1,247 installations of 15,389

Stewart Donaldson View profile

Marketing Director in Marketing at Appointedd (11-50 employees employees)

Use Cases and Deployment Scope

We use Google Search Console to monitor organic search performance and assess month-over-month and year-over-year growth. We also use it as our technical SEO health tool, alongside Ahrefs, to monitor the current state of our technical SEO and identify any pressing issues we need to address. Finally, we use search queries and page-level data to identify which terms are driving traffic and any gaps or opportunities we can capitalise on.

Pros

Understanding your SEO performance and really drilling down into what keywords and pages are driving that performance.
Understanding the internal linking and technical stability of your website.
Understanding how your mobile site is performing and what needs to be fixed to give visitors the best user experience when accessing your website via a mobile device.

Cons

Being able to easily split out brand and non-brand searches. This is a very manual process.
Providing all search data in GSC rather than having to access this via the API.

Return on Investment

Helped us understand why performance has dropped, so we can rectify the issue early and minimise the impact on lead generation.

Usability

Alternatives Considered

Ahrefs and Semrush

Other Software Used

Ahrefs, Screaming Frog SEO Spider

Verified User

Employee in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

We use GSC to get our content on the SERP. It helps us index, track, and troubleshoot indexing issues, in addition to providing site insights. Our scope of use is indexing, tracking, analytics, and troubleshooting. GSC helps us fix the content problem with efficient tracking and feedback on content indexing rejections. Because of GSC, we have managed to rank at the top of the SERP, mostly on the first page. It also helps us understand which content is working, which keywords are ranking, etc.

Pros

Search insights.
Tracking traffic from different sources.
Reporting

Cons

It is very complicated to use, a better interface might be a good addition.
GSC and GA have some overlap, maybe merge them.

Return on Investment

It's free to use, so any impact is highly positive.

Usability

Alternatives Considered

Google Analytics, Semrush, Moz Pro and Ahrefs

Other Software Used

Instantly, Smartlead.ai, Apollo.io, Semrush, Ahrefs

Namrata Agarwal View profile

Managing Director in Corporate at Vishisht Lifestyle (1-10 employees employees)

Use Cases and Deployment Scope

I use Google Search Console to understand how my website is performing on search engine platforms. Google Search Console shares data and insights on how my website is doing across different parameters.

Pros

Google Search Console insights is a great feature which provides an overview of my top content, how my new content is performing, etc.
It gives detailed information around backlinks - who is linking to us, how many backlinks do we have, how is the internal linking within the website, etc.
I like the graph feature that shows how the website is performing overall in one month, three months etc. Seeing the graph can help us understand whether it is trending upward or downward and we can shift strategies accordingly.

Cons

I would love to be able to do Keyword Research within Search Console so that I can plan my content accordingly.
It would be great if we are able to get some customer information on what users are already looking for based on our industry. For example we are a natural skincare brand, it would be really helpful if Search Console told us what users are searching for that could be related to skincare industry.
N/A

Return on Investment

Google Search Console sends out an email beginning of every month with all the details of how the site performed the month before. This is super helpful because we don`t need to remind ourselves to fix things on website. This monthly email is a great reminder and also making tweaks once every month is a great practice for long term SEO success.
Ever since we started using Google Search Console, we saw great improvements not just on our website but overall in our business. For example, we were naturally ranking well for one of our products and were also getting orders through Organic search. We got to know about this thanks to Google Search Console. This helped us figure out what are we doing well in that particular product page which we can then sort of replicate for other product pages and try to win there as well.
Just with the information that Google Search Console shares with us in terms of which pages are not ranking well or the ones that are trending downwards, we are able to fix those web pages and are able to generate sales without spending any money because Google Search Console is free to use.

Usability

Alternatives Considered

Ubersuggest, Semrush and Moz Link Explorer

Other Software Used

Canva, Google Keep, ChatGPT

Bailey Witt, MBA View profile

Senior Digital Marketing Strategist in Marketing at Trellis (51-200 employees employees)

Use Cases and Deployment Scope

Google Search Console is used by our agency to asses organic search performance for our clients and identify issues with indexing or core web vitals.
Our agency primarily manages paid media - Google & Meta Ads - but using Google Search Console we can understand how people organically find our clients' websites based on the keywords they search and what pages they land on most. It also helps us get a gauge for how many people search for their brand name.

Pros

Query and page metrics are very easy to navigate and visualize, and compare periods.
Uploading a sitemap is very easy.
Viewing indexed pages vs non-indexed pages, and the reasons for not being indexed, is very helpful.

Cons

Only being able to go back 16 months is a big letdown. We know this data is captured and available, so it's a shame that this data can't be shown to us.
There is no way to have multiple filters in the Performance report, which makes it difficult to see performance trends for specific use cases, such as searching for performance for brand terms that contain one phrase but not another.
While the indexing reports are helpful for identifying where potential issues are, there is no system in place to help prioritize or grade these issues, or even tips for how to fix certain issues. In other words, you're kinda left to fend for yourself and hope you know what to do.

Return on Investment

For our agency, it directly helps us prove the value of our SEO help to clients with charts showing growth in traffic.
Google Search Console provides simple reports for easy screenshots that make our SEO auditing process simpler, saving time and resources.

Usability

Verified User

Manager in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

We use Google Search Console (GSC) to check which keywords are driving traffic to our website, check our average rankings, make sure pages that we want to be indexed are being indexed, and making sure pages that we don't want to be indexed are not, fixing errors, checking to make sure our schema markup is working, and monitoring core web vitals. These tools help us determine what's working for SEO, what's not working, and address any issues that pop up.

Pros

Gives you a sample of keywords associated with actual clicks to your website
Is user-friendly and easy to create reporting
Contains explanations around definitions making it easier for new users to understand

Cons

Full access to keyword click data is not available
While you can see the source URL for where Google found a particular URL, it doesn't tell you where on the page it's finding it
Lookback window should be longer for Performance reporting

Return on Investment

GSC gives us invaluable insights into our SEO which in turn generates us revenue, we don't have hard numbers but it is key to our SEO strategy

Google Search Console

What is Google Search Console?

Categories & Use Cases

Key Features

Top Performing Features

Integration with web analytics tools

Social SEO

Multi-domain support

Areas for Improvement

Page grader

Competitive analysis

Task management

Most Frequent Users

Professional, Scientific, and Technical Services

Information

Manufacturing

Reviews

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Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

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Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

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Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

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Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used