Exporting Competitive Data with HG Insights Platform
July 15, 2025

Exporting Competitive Data with HG Insights Platform

Ginette Tran | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with HG Insights Platform

We are exporting Market data from the HG Insights Platform, based on product installs and regions, to answer the business question: which ones from our current accounts have competitive data?

Pros

  • Great interface, easy to use
  • Filter research is easy
  • Great scope of data

Cons

  • Export limited to 25K rows
  • Product catalog could be wider
  • Limited licenses
  • Positive impact on Sales motions conversion
  • Positive impact on account competitive data
  • Negative impact on overall cost
  • Snowflake (attempted)
  • Snowflake
  • Salesforce
  • Marketo
The HG Insights Platform didn't replace any of our tools, it was more a complementary option with other third party data vendors we have (ZoomInfo, LiveRamp..). However, we trust more the data coming from HG Insights and the match rates are great as well.
HG Insights Platform is a good tool, great platform but still lacking some functionalities
Actually, it was a legacy from the company that bought us so we took over the ownership of the HG Insights Platform as in the Marketing Operations team.

Do you think HG Insights Platform delivers good value for the price?

Not sure

Are you happy with HG Insights Platform's feature set?

Yes

Did HG Insights Platform live up to sales and marketing promises?

Yes

Did implementation of HG Insights Platform go as expected?

Yes

Would you buy HG Insights Platform again?

Yes

The HG Insights Platform is great for exporting competitive data based on a list of accounts we can upload. This also has a global scope so we can match international companies and export their product installs. We can also export the data without matching with a list of accounts.

HG Insights Platform Feature Ratings

9.0
Company information
9
SEO ()
Not Rated
7.3
Industry and Sector Research
8
Search Tools
7
Industry-Specific Information
7
8.0
Competitor and Industry Benchmarking
8
Competitor Research
8
Market Insights and Reports
8

Comments

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