Market Intelligence Tools
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Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
AlphaSense is a market intelligence platform used by companies and financial institutions. Since 2011, their AI-based technology has helped professionals make business decisions by delivering insights from public and private content—including company filings, event transcripts, news,…
D&B Hoovers delivers sales intelligence data for millions of companies globally.
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ZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights…
ImportYeti helps users find the right supplier by using customs data to quantify and qualify who the best suppliers are for each product, analyze competitors, find leads and do market research. The site collects the information from the U.S. customs sea shipment records and organizes…
Cronycle, from the company of the same name in London, is a SaaS application that provides an end-to-end collaborative information workflow for content curation, monitoring, organization, and publishing, for knowledge workers.
ProfitRover helps business through data-driven insights,and provides staffing recommendations to reduce labor costs, pricing recommendations to increase revenues, and hours of operation recommendations to improve gross profits.
ProfitRover studies data on merchant locations, products,…
Lead411 is a sales intelligence solution that provides provides news-driven sales leads, IT intelligence and unlimited company contacts within a simple UI. Key differentiators are unlimited downloads, fresh daily leads based on territory, and a no commitment monthly offer.
CoinAPI is actively collecting millions of data points, tick by tick, to help users to get valuable insights by providing crypto raw data that individuals and businesses can get and build services on top of.
AdClarity is a SaaS solution for competitive marketing intelligence. With AdClarity, you can explore any site, brand, mediator, and even campaign, and get a complete perspective of its online activity.
Contify News API aggregates, deduplicates, and tag company information into a steady stream of noise-free, structured, machine-readable business and industry-relevant news delivered through RESTful APIs, Webhooks, and RSS feeds helping to enrich applications.
Contify News API provides noise-free, structured, and machine-readable data feeds with tailored endpoints to resonate with any unique business…
SaaS platform, B2B real-time intelligence used to enhance deal-making. Designed for users with no data analysis expertise, the solution ensures real-time validation of businesses to mitigate fraud risks, followed by in-depth analysis of their locations and industry dynamics. Leveraging…
Gochafast helps companies build their international business with multi-dimensional company data searches, as well as customer development tools. The Customs Data Search tool in GothaFast provides access to import and export records. This data is valuable for identifying potential…
TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available…
iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. Measurement and attribution solutions enable advertisers to assess creative effectiveness, enhance media plans and attribute advertising results…
TradingView headquartered in London offers a place for users to chart, trade, and chat about markets, including customizable visualizations via TradingView Desktop, downloadable and compatible with Windows, Mac, and Linux computers, with native multi-monitor support.
App Growing Global is a mobile advertising and marketing intelligence platform, providing massive advertising data, as well as industry and competing product information, for advertisers and publishers and beyond. They offer services on creative tracking and Ad intelligence in mobile…
Competera dynamic pricing platform designed for midsize and enterprise eCommerce retailers with mature and automated pricing framework, experience issues with competitive data quality, who see a room for improvement with help of competitive data and price monitoring.
Competitive Data…
Competitive Insights by Key Lime Labs is an enterprise platform for on-demand mobile UX competitive insights designed for business intelligence leaders, market analysts, UX/CX strategists, and product managers who want on-demand access to the competition's mobile customer experience.…
Footfall is the number of unique people in an area at a given time. It's the main way t…
HG Cloud Dynamics (formerly Intricately) provides sales intelligence for people that sell and market technology products. The vendor aims to help companies find the right accounts and seize every opportunity to connect in a value-driven way.
Additionally, the vendor says their software offers a 360-degree view of each company’s technology environment—which applications they use, how much they spend on infrastructure, and when they may be looking to switch vendors. The vendor also says they seek to dissolve the pushy salesperson stigma by giving reps the tools and intelligence they need to approach prospects in a mo…
Vantage Analytics in Toronto offers their marketing intelligence platform for aggregating, integrating, and understanding marketing data.
Talkwalker is a social media search, monitoring and analytics tool. It delivers insights on any given search term and metrics on owned and earned media performance. Talkwalker offers flexible dashboards, APIs and reports featuring comprehensive filters and actionable social media…
Market Intelligence Tools TrustMap
TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
Learn More About Market Intelligence Tools
What are Market Intelligence Tools?
Market intelligence tools (also called marketing intelligence software) helps businesses collect and aggregate needed information about companies and individuals in their marketplace. This can include:
- firmographic information
- financials and funding rounds
- competitive information and analysis
- geographic information
- search engine and search marketing trends
Marketing intelligence platforms pull publicly available data from multiple sources and provide organizations with a database for viewing the information. The third-party or in-house data sources market intelligence platforms pull from can include survey & forms building, web analytics, business intelligence, SEO tools, contact center software, survey & forms building, and sales enablement software. News outlets and press releases can be a source of market intelligence as well. Data from these sources often comes in separate reports, which marketing intelligence software combines into a single environment. Most market intelligence tools have the ability to sync with the user’s CRM and augment existing contact and account records with new information.
For businesses using marketing intelligence software, the main goal is to gain a better understanding of the overall market landscape and where they fit in it. For example, understanding what competitors are doing differently, how search behavior has changed or is evolving, and seeing where growth potential lies.
Market Intelligence Tools Features
Most market intelligence platforms act as information aggregators and a database for companies to view, download, and sometimes analyze different types of intelligence. The different types of information collected by these tools include:
- Search intelligence
- Market trend intelligence
- Contact & account intelligence
- Competitor intelligence
- Product feedback and intelligence
- Customer consumer experience intelligence
Certain market intelligence tools will focus on one of the areas above, while others provide information on multiple types of intelligence. For example, SEMrush is an organic search engine and search marketing intelligence tool. On the other hand, Zoominfo specialized in providing B2B business intelligence in the form of firmographic information, contact information org charts, geographic information, and business news.
Market Intelligence Tools Comparison
Before investing in a market intelligence tool, or set of tools, consider the following key points:
- Goal: What are you trying to achieve with the tool? Are you looking to identify emerging market trends and monitor search behavior? Or are you looking for a database to help augment your CRM contact records and potentially add new contact records? Different tools specialize in different types of market intelligence. Make sure you match the type of tool you’re considering to your ultimate goals for using the platform.
- Data hygiene: Consider how regularly you need the data in the platform to be refreshed and updated. Especially for more traditional market intelligence platforms that provide contact-level and firmographic information, having clean and accurate data is essential. traditional marketing intelligence software tools refresh their data more often than others. In comparison, SEO and SEM intelligence tools often report on search data either in real-time or with a small lag.
Pricing Information
Pricing for market intelligence tools can vary widely, depending on a number of factors. For example, traditional database market intelligence tools typically have a different price range than SEO and SEM intelligence tools. The cost can also vary by the number of users, the number of features, and the volume of data included.
Most vendors that offer market intelligence databases don’t publicly disclose pricing information on their website. Interested buyers can request a quote directly from the vendor. SEO and SEM intelligence tools tend to start around $100 per month for basic plans and can increase to $500+ per month for more advanced plans that allow multiple users.
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Frequently Asked Questions
What do market intelligence tools do?
Marketing intelligence tools allow businesses to get a better understanding of their marketplace, how their competitors are performing, what emerging trends are, and how their customers’ and prospects’ search behavior is changing. Most of these tools collect data from multiple data sources and aggregate them into a centralized database.
However, some tools focus on a specific type of market intelligence, such as SEO and SEM intelligence.
What are the benefits of using market intelligence tools?
What is the best marketing intelligence software?
According to end-user feedback on TrustRadius, the top-rated market intelligence tools are:
On TrustRadius, people looking for a new market intelligence platform frequently compare these two tools with alternative products like D&B Hoovers, DiscoverOrg, Crunchbase, Lead411, and UpLead.
How much does market intelligence software cost?
Generally speaking, pricing for different types of market intelligence platforms can vary based on several factors. These include:
- The number of users
- The number of features
- The type of tool
Most vendors that provide traditional market intelligence tools don’t display pricing on their website, though interested buyers can request a quote from the vendor. SEM and SEO intelligence tools tend to start at about $100 per month and can increase up to multiple hundreds of dollars per month for more advanced plans.