Love HG Insights Platform
July 15, 2025

Love HG Insights Platform

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with HG Insights Platform

The HG Insights Platform helps us identify the specific service offerings our customers should be selling to their customers. We leverage technographics and intent data aligned with our customers' ICPs to prioritize who they should be talking to and what they should be talking to them about. This allows them to spend more time with customers who actually have the problems they solve.

Pros

  • Technographic Analysis
  • Identifying buying intent
  • TAM/SAM/SOM Analysis for market segments

Cons

  • Better integration of intent data against FAI
  • more in depth analysis of technographic data
  • integration of datasets
  • increased pipeline
  • increased conversations with prospects
  • better sales efficiency
  • Salesforce
  • PowerBI
  • Clay
The HG Insights Platform has helped us see the art of the possible of what you can do with GTM data. It's replaced IDC data for us in some cases, but the ability to identify customers with specific tech stack patterns is the biggest unlock for us
When working with the HG Insights Platform can be hard to construct specific queries without in-depth knowledge of the taxonomy

Do you think HG Insights Platform delivers good value for the price?

Yes

Are you happy with HG Insights Platform's feature set?

Yes

Did HG Insights Platform live up to sales and marketing promises?

Yes

Did implementation of HG Insights Platform go as expected?

I wasn't involved with the implementation phase

Would you buy HG Insights Platform again?

Yes

When trying to identify specific technology usage patterns that a prospect might have, the HG Insights Platform can help identify customers that fit these patterns and have a greater likelihood of needing a specific technology services solution. The Market Segmentation is also good for identifying where sellers should be spending their time, so they can be focused.

HG Insights Platform Feature Ratings

9.0
Company information
9
SEO ()
Not Rated
7.0
Industry and Sector Research
7
Search Tools
6
Industry-Specific Information
8
8.7
Competitor and Industry Benchmarking
8
Competitor Research
9
Market Insights and Reports
9

Comments

More Reviews of HG Insights Platform

  1. Home
  2. Market Intelligence Tools
  3. HG Insights Platform Reviews
  4. User Review of HG Insights Platform