Good experience with the HG Insights Platform
July 15, 2025

Good experience with the HG Insights Platform

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with HG Insights Platform

We use the firmographic, technographic and IT spend signals from HG Insights to make decisions about account segmentation, as well as to build outbound Sales plays.

Pros

  • Technographic data (competitive installs) are comprehensive
  • Contract dataset is valuable (as it provides renewal dates)
  • Firmographic signals have broad coverage (very large company universe)

Cons

  • Disparate datasets (IT spend, firmographics, etc.) can be hard to join together
  • FAI data is vast, can be hard to pinpoint key insights
  • HG has improved conversion rate of outbound Sales motions (% of conversations that result in opportunities)
We are able to better prioritize prospects for our sales teams, and we're also able to better personalize messaging (based on existing install data)

Do you think HG Insights Platform delivers good value for the price?

Yes

Are you happy with HG Insights Platform's feature set?

Yes

Did HG Insights Platform live up to sales and marketing promises?

Yes

Did implementation of HG Insights Platform go as expected?

Yes

Would you buy HG Insights Platform again?

Yes

HG Insights Platform is well-suited to help you understand a customer's tech stack, basic firmographics, and estimated IT spend. However, it is not 100% accurate -- IT spend in particular is based on a forecasting model, so I wouldn't use it to make claims like "Acme Inc spends exactly $X on product $Y" (better to use for relative or directional insights).

HG Insights Platform Feature Ratings

9.0
Company information
9
SEO ()
Not Rated
5.5
Industry and Sector Research
3
Search Tools
8
Industry-Specific Information
Not Rated
7.7
Competitor and Industry Benchmarking
9
Competitor Research
8
Market Insights and Reports
6

Comments

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