Breadth of customer coverage
July 15, 2025

Breadth of customer coverage

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with HG Insights Platform

I use the HG Insights Platform data for our GTM efforts to understand our current customers better, and to help build predictive models for targeted marketing and sales workflows for new prospect customers.

Pros

  • Techo graphics
  • Breadth of customer coverage
  • Data accuracy
  • Customer service

Cons

  • limit of reports pulls is too small
  • improved scale of targeting for our ABM business
  • Improved ROI due to single source of data
  • HG raw data is consumed from the feed and further processed to be integrated into multiple marketing and sales platforms (lyrics and SFDC for example)
  • SFDC
Propensity models for account fit for marketing and sales GTM and ABM Activities.
I think the scaled of data pulled fromthe HG Insights Platform's reports are too low
HG Insights Platform has a large scale of technographics data

Do you think HG Insights Platform delivers good value for the price?

Yes

Are you happy with HG Insights Platform's feature set?

Yes

Did HG Insights Platform live up to sales and marketing promises?

Yes

Did implementation of HG Insights Platform go as expected?

Yes

Would you buy HG Insights Platform again?

Yes

Great coverage of companies globally. DUNS ID instead of HG ID would be easier for us to consume the data.

HG Insights Platform Feature Ratings

9.0
Company information
9
SEO ()
Not Rated
8.7
Industry and Sector Research
7
Search Tools
10
Industry-Specific Information
9
8.3
Competitor and Industry Benchmarking
9
Competitor Research
8
Market Insights and Reports
8

Comments

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